Exacaster Selects 151 Advisors to Drive Profitability in North America

NEW YORK, April 18, 2013 /PRNewswire/ -- 151 Advisors, a strategic consulting firm for mobile, wireless and web-based software and technology companies, today announced a partnership with Exacaster, a leader in predictive analytics technology, to bring the company's cloud-based customer behavior prediction service and analytics platform to the North American market.

151 Advisors will assist Lithuania-based Exacaster in accelerating Exacaster's entry into North America by providing strategy and business development services focused on establishing partnerships with U.S. carriers and wireless organizations, seizing new market opportunities and providing guidance on U.S. regulatory policies. Already, 151 Advisors has garnered a partnership between Exacaster and the Competitive Carriers Association (CCA) which will make Exacaster's behavior prediction technology available to CCA's more than 100 carrier members.

"The team at 151 Advisors clearly understands the Exacaster technology and what it will take to expand our traction in the North American market," said Sarunas Chomentauskas, CEO and co-founder of Exacaster. "Their expertise and proven track record in the telecommunications and technology industries will serve to further enable the next phase of growth for Exacaster."

Exacaster's cloud-based customer behavior prediction service is based on advanced machine-learning technologies and has been developed for marketers to better understand and fully utilize the vast amount of internally collected data from an easy-to-use cloud platform. Marketers can quickly analyze data to help identify customers that are most likely to discontinue their service and take actionable steps to retain them, such as running a targeted marketing campaign. By constantly analyzing the new and historical data, Exacaster's platform becomes an expert at spotting potential churners, prospective customers, and current customers that may be ripe for up-sell of specific products.

"Exacaster is currently predicting the behavior of more than 5 million telecom subscribers at carriers throughout the U.S. and Europe and will now be available to the CCA's extensive carrier membership," said Steve Brumer, Partner at 151 Advisors. "Clearly, there is significant demand for behavioral prediction technology within the telecommunications market and we are excited to be able to help expand Exacaster in North America."

151 Advisors' partnership with Exacaster is part of a strategic collaboration between 151 Advisors and Enterprise Lithuania, a Lithuanian government agency that promotes the development of competitive businesses in the country to foster the country's technology exports, to help Lithuanian technology companies accelerate their market entry into North America. The collaboration was established in December of 2012 and provides Lithuanian companies that participate in the Enterprise Lithuania development program access to 151 Advisors for resources related to strategy, marketing, and business development services.

About 151 Advisors

151 Advisors (www.151advisors.com) is a strategic consulting firm that helps technology companies solve critical business challenges, seize new market opportunities and achieve real results. The company helps mobile, wireless, and web-based software and technology companies build and execute go-to-market strategies to drive revenue growth.  151 Advisors works with companies of all sizes – from growth-stage startups to large global corporations – and has more than 100 years of combined experience building profitable technology companies.

SOURCE 151 Advisors