Examiner.com Partners with Taboola To Drive Mobile & Desktop Monetization

Taboola will optimize engagement and drive revenue at Examiner.com—the leading network of local websites—via personalized content recommendations

Jul 02, 2013, 08:00 ET from Taboola

NEW YORK, July 2, 2013 /PRNewswire/ -- Taboola Inc., the web's leading content-recommendation provider, announced today that it has signed a deal with Examiner.com, a division of Clarity Media Group, Inc. Under the terms of the agreement, Taboola will provide its content recommendations platform to personalize and monetize the content discovery experience for Examiner.com's desktop and mobile audiences.

In the dynamic mobile space, Taboola helps leading publishers monetize their rapidly growing mobile web traffic by promoting interesting content from around the web to users of all devices, including iOS and Android.

As publishers see more traffic shifting from desktop to the mobile web, Taboola provides a powerful monetization vehicle via sponsored content. The technology suggests content users may like while on-the-go or in a second-screen scenario.

"With the volume of content produced on the Examiner.com network, we're always seeking dynamic partners to help expand our reach and enhance visibility of the high quality work our contributors produce on a daily basis," said Sarina Kimura, CFO of Examiner.com. "Taboola provides increased engagement as well as monetization opportunities and will continue to play a key role in our content recommendation strategy."

Taboola serves over 2.5 Billion recommendations every day to users visiting sites including TMZ, The Hollywood Reporter, Billboard.com, The NYTimes, Bloomberg.com, USAToday, Gannett, Hearst, Fox Television and others.

"We are thrilled to work with Examiner.com and are looking forward to helping them accomplish their revenue and audience development goals on all platforms," said Adam Singolda, CEO of Taboola. "Our content discovery platform helps unearth interesting content for users and provides Examiner.com with a robust monetization opportunity for both desktop and mobile traffic."

About Taboola
Headquartered in New York City, with R&D in Israel and offices in London, Taboola is the world's leading content-distribution and discovery platform. Taboola serves over 2.5B daily recommendations to over 250M monthly visitors on the web's most innovative publisher sites, including USA Today, BusinessWeek, Time and The New York Times.

Publishers, marketers, and agencies leverage Taboola in order to retain users on their site, monetize their traffic, and distribute their content to drive high quality audiences.

Read more about Taboola on: http://www.taboola.com
See Taboola's blog at: http://www.taboola.com/blog/
Follow Taboola on Twitter on: @taboola
To distribute your content with Taboola, click here or email info@taboola.com
To join the Taboola publishers network, click here or email: info@Taboola.com 

About Examiner.com
Examiner.com is an enterprise-quality publishing and community platform where independent, self-motivated contributors write on topics that matter to them and then share that content at scale for audiences around the world. A leading content provider with more than 19 million unique monthly visitors, Examiner.com offers high-quality, relevant content from more than 90,000 contributors. The Examiner.com team and review board curate a rich content library of four million articles, with 2,300 original pieces of content added daily. OnTopic is an end-to-end content creation and marketing platform, utilizing handpicked contributors from the Examiner.com network to create custom media. Examiner.com is a division of the Clarity Media Group, Inc., wholly owned by The Anschutz Company, one of the largest sports and entertainment companies in the world.

Contact: Jaime Cassavechia, jaime@ejmediagroup.com

SOURCE Taboola