EXASOL In-memory Technology Lands in U.S. with a Splash, Announces New Partnerships and Customers

SAN FRANCISCO, May 13, 2014 /PRNewswire/ -- EXASOL AG, maker of the world's fastest in-memory database for analytics, today announced the company's international momentum after opening offices in San Francisco, London and Sao Paulo, Brazil. Building upon its presence in Germany and extensive customer roster, EXASOL's innovative in-memory analytic database achieves lightning fast performance with linear scalability. It is the industry's first database to combine in-memory technology, columnar compression and storage, with massively parallel processing in its flagship product EXASolution.

EXASOL is working with leading big data companies operating in the US like myThings - the leader in customized programmatic advertising - personalizing over 5 billion impressions a month for some of the largest eCommerce brands, and Wefi, a market leader and pioneer in mobile network management for cellular and Wi-Fi coverage.

"Gaining insights at the user-level is essential for real-time buying in advertising. With EXASOL, we're able to query the 20 terabytes of data we handle per day in a matter of seconds and get instant answers to questions we dared not ask when using other data extraction solutions. EXASOL is therefore a great enabler of our advanced programmatic advertising technology," said Shachar Radin-Shomrat, chief marketing officer of myThings. 

This week, EXASOL has been named to the Dell Center for Entrepreneurs, Founders 50 Club, Spring 2014 cohort. Dell's Founders 50 Club is a bi-yearly 2-year program focused on accelerating the growth of 50 strategic technology start-up companies. These companies are granted access to Dell's consulting resources to help plan and architect customers growing technology needs to address scale, explore inclusion opportunities in Dell's marketing and PR, as well as working with Dell Solutions Centers to enable customer engagements with pre-defined reference architectures and leading systems technology.

"Right now, there is tremendous interest in ground breaking in-memory technology for the development of advanced analytics and tacking real-time big data analysis," said Aaron Auld, CEO of EXASOL. "We decided to open our first US offices in the Silicon Valley because it is such a hot bed of innovation in analytics right now. Our newly formed partnership with Dell is going to be a key driver of our growth in the U.S."

EXASOL was also selected in January 2014 by the German Silicon Valley Accelerator (GSVA) program as one of 11 companies out of 70 competitors to receive support upon entering the U.S. market. The program is backed by German Federal Ministry for Economic Affairs and Energy (BMWi), the BMWi's EXIST program, and a number of private sponsors, partners and financial backers with the goal establishing a permanent bridge between German technology companies and Silicon Valley to drive research and development in addition to economic growth.

The company will host a launch event on Thursday, May 15 in San Francisco, which will be attended by key company executives, customers, partners, the Dell Founders Club and GSVA.  More information can be found here:  http://bit.ly/1hvl3UU

About EXASOL
EXASOL was founded in 2000 with the simple goal to engineer the world's fastest database for analytics and data warehousing. It helps companies across the globe, from start-ups to established global companies, manage their data in real-time helping to grow their business and drive profit. Its groundbreaking in-memory analytic database product, EXASolution is the first ever database to combine in-memory, columnar compression, and massively parallel processing that is proven to be the world's FASTEST, topping the list in the TPC-H Benchmark tests for performance.

Leading global companies using EXASolution to run their businesses faster and smarter include: Adidas Group, GfK, IMS Health, King, Olympus, myThings, Sony Music and Xing, among others. Follow EXASOL on Twitter at @EXASOLAG.

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SOURCE EXASOL