Exceed Schedules 2011 First Quarter Financial Results Release for Monday, May 16, 2011

Earnings Conference Call and Webcast to be Held on Tuesday, May 17, 2011 at 5:00 am (Pacific) / 8:00 am (Eastern) / 8:00 pm (Beijing/Hong Kong)

News provided by

Exceed Company Ltd.

Apr 28, 2011, 08:00 ET

FUJIAN, China, April 28, 2011 /PRNewswire-Asia-FirstCall/ -- Exceed Company Ltd. (NASDAQ: EDS) ("Exceed" or "the Company"), the owner and operator of "Xidelong" brand - one of the leading domestic sportswear brands in China, today announced that it will release its unaudited financial results for the first quarter ended March 31, 2011 after the US market closes on Monday, May 16, 2011.

The earnings press release will be available on the investor relations page of the Exceed website at http://www.ir.xdlong.cn.

Following the earnings announcement, the Company's senior management will host a conference call on Tuesday, May 17, 2011 at 5:00 am (US Pacific) / 8:00 am (US Eastern) / 8:00 pm (Beijing) to discuss the Company's 2011 first quarter financial results and recent business activity. The conference call may be accessed by dialing:


	Toll Free	Toll
-- United States	1 866 519 4004
-- China	800 819 0121
-- China (Mobile)	400 620 8038
-- Hong Kong	800 930 346	852 2475 0994
-- United Kingdom	0808 234 6646
-- International		1 718 354 1231
Participant Passcode	"EDS"

Please dial in 10 minutes before the call is scheduled to begin.

A replay of the conference call may be accessed by phone at the following numbers until Monday, May 23, 2011:


	Toll Free	Toll
-- United States/International	1 866 214 5335	1 718 354 1232
-- China	10800 714 0386/ 10800 140 0386
-- Hong Kong	800 901 596
-- United Kingdom	0800 731 7846
Participant Passcode	60546820

Additionally, a live and archived webcast of the conference call will be available on the investor relations section of Exceed's website at http://www.ir.xdlong.cn.

About Exceed Company Ltd.

Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and third-tier cities in China. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps. Exceed Company Ltd. currently trades on Nasdaq under the symbols "EDS", "EDSWW" and "EDSUU".

For further information, please contact:

Investor Relations (Hong Kong)
Mahmoud Siddig
Taylor Rafferty
T: +852 3196 3712
E: [email protected]

Investor Relations (US)
Delia Cannan
Taylor Rafferty
T: +1 (212) 889-4350
E: [email protected]