LOS ANGELES, Aug. 23, 2017 /PRNewswire/ -- The Glam App has announced today it will launch a custom look by TRESemmé, curated by Chief Creative Officer Joey Maalouf and featuring CEO, Cara Santana. One limited-edition hair look will be available exclusively to The Glam App customers in select cities for a limited time only.
Renowned hair care brand TRESemmé has partnered with The Glam App to curate this one of a kind limited edition look. The partnership between TRESemmé and The Glam App began by featuring CEO, Cara Santana in the campaign's short video, which went live last Thursday. Santana will also be moderating an intimate media panel for female empowerment hosted by TRESemmé to follow this news later in the month of August.
The look called "Work It Waves," will be available on the app starting August 23, 2017 through September 23, 2017. Customers can access and book the complimentary curated looks by downloading The Glam App and selecting the TRESemmé limited-edition style with the code TRESWorkIt and by posting their personal #HairStatement on social media.
"We wanted to create a universal look that would look good with any length of hair. We worked with Cara's natural hair cut, which is a bob, to show women that you can still make a statement with any hair length or texture," says Joey Maalouf, The Glam App co-founder. "Work It Waves is the perfect look for any occasion."
About The Glam App:
The Glam App was started by actress/fashion tastemaker Cara Santana and longtime friend and celebrity stylist, Joey Maalouf. Born out of the desire to help cultivate the craft of emerging local artists, while at the same time providing an affordable, luxurious beauty experience for everyone, The Glam App was officially launched in 2015. What started as a passion project has quickly skyrocketed into national success – with locations now offered in over 20 cities. The beauty of the platform is that it allows you to choose from a range of services – from blow dry, to makeup applications, to a simple polish change. There's never a need to leave your house; The Glam App brings the salon to your fingertips.
As the #1 haircare brand in the US, TRESemmé understands how great hair gives her the confidence to conquer the world and make a statement, because when she looks her best, she feels empowered to be her best. Founded by beauty trailblazer and innovative businesswoman Edna L. Emmé in 1948, TRESemmé brings salon-quality hair to users at home through a range of wash & care, treatments and styling products which are used by some of the world's leading professionals in haircare. TRESemmé offers high-quality products at value-pricing and are available at food, drug and mass market retailers nationwide and can be found at online retailers via TRESemme.com. TRESemmé is a registered trademark of the Unilever Group of Companies, one of the world's leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day.
Edelman / TRESemmé
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SOURCE The Glam App