Executives from Cisco, Coca-Cola, Corporate Executive Board and Edelman Digital Tackle What it Takes to Fulfill Brand Promise in the Age of Social Media at DMA 2011
Panelists Will Explore How Social Technology is Changing the Way Brands Interact with Customers and What Marketers Must do to Survive Based on Groundbreaking CEB Research and Proven Industry Best Practices
Sep 21, 2011, 08:00 ET
ARLINGTON, Va., Sept. 21, 2011 /PRNewswire/ -- Corporate Executive Board (CEB) (NYSE: EXBD), a leading research and advisory services company, will convene a panel at the DMA 2011 Conference that addresses critical changes organizations must make in order to thrive in the age of social media. Featuring new media experts from Coca-Cola, Cisco and Edelman Digital, the panel will explore the need for a new type of executive and the consequences if organizations maintain an outdated organizational structure.
WHAT Based on research issued by CEB and featured in Harvard Business Review, this session will explore the four hallmarks of successful social technology management with a special focus on one of those hallmarks: the new media Ringmaster.
Leading executives from Coca-Cola, Cisco and Edelman Digital will share the hard lessons they have learned as they've sought to increase their organization's new media IQ and how others can successfully catalyze change in marketing strategy and throughout the broader organization.
WHEN Monday, Oct. 3rd 11:15 a.m. to 12:15 p.m.
WHERE Boston Convention and Exhibition Center, Boston, Mass.
WHY According to CEB's social media maturity survey administered to more than 500 organizations, only 10 percent of companies are seeing material business results from their social efforts. To become and remain successful in the age of social and mobile technology, firms must develop and nurture a new set of skills and traits. The new media "Ringmaster" is critical to achieving results and fulfilling brand promise through high-speed decision making, integrative thinking and lean collaboration skills.
WHO Cisco, Jeannette Gibson, Social Marketing Director
Coca-Cola Company, Michael Donnelly, Group Director, Global Communications
Corporate Executive Board, Pat Spenner, Managing Director
Edelman Digital (formerly Director of Social Media with H&R Block), Zena Weist, Vice President
FOR COMMENT: If you are a member of the media who would like to schedule a briefing with CEB or members of the panel either during the DMA conference or after it concludes, please contact Shannon Eckhart, [email protected] or 571.303.4508.
About The Corporate Executive Board
By identifying and building on the proven best practices of the world's best companies, Corporate Executive Board (CEB) helps senior executives and their teams drive corporate performance. CEB offers comprehensive data analysis, research and advisory services that align to executive leadership roles and key recurring decisions. CEB tools, insights, and analysis empower member companies to focus efforts, move quickly, and address emerging and enduring business challenges with confidence. CEB's client and member network includes 85 percent of the Fortune 500, 50 percent of the Dow Jones Asian Titans, and 70 percent of the FTSE 100. It spans more than 50 countries, 5,300 individual organizations, and 225,000 business professionals. For more information, visit www.executiveboard.com.
Contact: Shannon Eckhart
Corporate Executive Board
SOURCE Corporate Executive Board
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