Exent Continues to Bring Best of Android Gaming to GameTanium™

Newly Launched Operator Partnerships with Verizon, KT and Tata DOCOMO and Tablet Subscription Service Further Establish Company as the Premiere Distribution Partner to Mobile Publishers Worldwide

Jul 24, 2012, 09:52 ET from Exent

SEATTLE, July 24, 2012 /PRNewswire/ -- (Casual Connect) – As part of its ongoing commitment to expanding its GameTanium catalog and bringing the best of Android gaming to users worldwide, Exent today announced the addition of Halfbrick, 2Dboy, and Gamevil, among others, to its roster of AAA publisher partners. As GameTanium continues to roll out on major mobile service providers around the globe, the all-you-can-play subscription service now boasts an extensive selection of more than 300 premium games, with consumers enjoying unlimited access to hit titles like Fruit Ninja, World of Goo and ZENONIA® as well as emerging favorites like SteamBirds and Guns'n'Glory.

The hot new titles join the ranks of the most popular Android games available on GameTanium from partners like RealNetworks, PopCap and Glu – including PopCap's Plants vs. Zombies™, Peggle® and Chuzzle™.  Today's publisher partnership announcement, along with the recent GameTanium service launches on Verizon, KT and Tata DOCOMO, reflect the confidence the market has placed in Exent's platform as the company continues to expand its worldwide leadership position as the premiere Games on Demand partner to publishers and operators alike.  

"As a top developer for Android, we are excited to make our huge portfolio of blockbuster titles available thru the GameTanium subscription model," said Christopher Kassulke, Co-founder and CEO, Handy Games. "The expanded reach Exent offers by working in conjunction with operator partners promises to bring Android Games to new markets and ultimately grow the pie for all developers."

GameTanium's all-you-can-play subscription service is the only model of its kind that provides a healthy ecosystem for the monetization of Android games. GameTanium is the preferred gaming service for the world's largest operators and is deeply integrated into their billing and marketing channels. For consumers, Exent has drawn upon its vast gaming experience to curate and catalog the best mobile games so that gamers never have to waste time downloading and ultimately deleting demos, broken games, or spam. For publishers, GameTanium's audience of global gamers combined with Exent's unique expertise in game merchandising/monetization ensures that publishers' game downloads and usage continue to experience significant growth.

"We are very pleased with how the GameTanium service has been received by our publisher partners, operators and end users thus far," noted Rick Marazzani, Head of Publisher Relations, Exent. "With live mobile subscription services now in the US and Asia, we are as confident as ever in our model and the value we bring to Android developers in the form of recurring revenue."

With mobile game play continuing its dramatic growth curve, GameTanium now offers game publishers the ability to leverage Exent's world leading Games on Demand service on the two platforms consumers want most – tablets and mobile.  Earlier this year, Exent unveiled its GameTanium tablet offering, providing consumers an easy, one-stop-shop for filling up their tablets with only the latest and best graphically rich games available on the market.  Ultimately, GameTanium offers game publishers a rich channel for delivering their games across multiple platforms, maximizing the life of games and royalties they earn.

With hundreds of premium Android mobile games under license and something for the entire family, GameTanium brings together the hottest, most entertaining games in one place, for a low monthly fee.  The service features GameTanium's smarter programming to help users quickly find the games they want to play through featured content, recommendations, ratings, and an extensive collection of video trailers.

Exent will be demonstrating the GameTanium for mobile and tablet services at Booth #b19 at Casual Connect Seattle, July 24-26.

About Exent

Exent is the world's leading Games on Demand provider, delivering thousands of premium games across mobile, tablet, PC and TV platforms through all-you-can-play subscription and free, ad supported offerings to millions of gamers monthly. With its unrivaled monetization and programming expertise, Exent's Built with GameTanium services power the Games on Demand offerings for the world's leading broadband service providers, mobile operators, consumer electronics manufacturers and consumer portals.

Media Contact:
Lynda Curtis