Exent Expands FreeRide Games and Brings World's Only Free Casual Game Download Site to Germany

FreeRide Games' Expanded Global Reach Offers Unique Engagement Opportunity for Today's Marketers

Sep 21, 2011, 09:00 ET from Exent

NEW YORK, Sept. 21, 2011 /PRNewswire/ -- On its global trek to bring the latest and greatest in PC gaming to hungry gamers across the world, Exent today launched http://www.FreeRideGames.de/, the first free PC games on demand site in Germany.  Since its inception in the U.S. in 2008, Exent's free PC games on demand site, FreeRideGames.com, has grown to more than 4 million unique monthly users and 5.5 million hours of play each month across the U.S., U.K., Canada and Australia.

The launch of www.FreeRideGames.de in Germany marks one of the first opportunities for Europeans to enjoy unlimited access to more than 200 full-version casual PC games for free, including some of the newest, hottest titles in the German language.  FreeRide Games plans to continue its expansion throughout Europe and Asia including Spain, France and the Netherlands in 2011 and Russia, Italy and Japan in 2012.

With FreeRide Games, games are 100 percent free as a result of its advertising-supported business model.  The site provides a rare and valuable marketing environment in which users are far more actively engaged than they are with other online advertising formats.  Thanks to its comprehensive advertising platform – ranging from a customizable, clickable skin that surrounds the game to pre, mid and post roll advertising opportunities - FreeRide Games produces high engagement levels and response rates, allowing brands to generate stronger returns from their advertising dollars.  

Advertisers can also more accurately target specific demographics with FreeRide Games' lifestyle channels such as beauty & fashion, travel and food related games.  The lifestyle channels provide a unique opportunity for marketers to create highly targeted contextual campaigns, allowing for example major food and restaurant brands to align advertising with relevant food and cooking games on the site.

"With the recent casual game explosion on platforms like Facebook, casual gamers want free game play more than ever.  This presents a huge opportunity for advertisers and the launch of FreeRide Games in Germany provides a highly profitable platform that effectively merchandizes their brands to our established and growing audience of global gamers," said Kobi Edelstein, General Manager, FreeRide Games.  "We are thrilled to launch FreeRide Games in Germany, a country that is a true leader in online entertainment services.  We know our diverse catalog of games will entertain gamers in Germany for hours on end."

In conjunction with the launch of www.FreeRideGames.de in Germany, Exent has partnered with GAN Game Ad Net, Germany's leading in-game advertising provider.  GAN markets many of the most popular casual, browser, social and mobile games offerings, as well as gaming portals.  Exent will bolster GAN's unique catalog of game advertising services and will benefit from GAN's expertise in customized branding solutions as the site augments its stable of advertising partners.  

The FreeRide Games service will be presented at the GAN booth, Hall 8, Stand A035, at the DMEXCO conference held Sept. 21-22, 2011 in Cologne.  

About Exent

Exent is the leading global market solutions provider for broadband-based monetization of PC video games. Exent delivers technologies and products for various markets, including video game publishers, broadband service providers, consumer portals, consumer electronic manufacturers, media companies, ad agencies, brand owners, retailers and others.  

Media Contact:
Lynda Curtis