NEW YORK, Nov. 3, 2010 /PRNewswire/ -- PC gaming remains one of the most popular and engaging online activities today with growing usage rates year after year. Exent is enabling websites to tap into the online gaming boom even if they do not have any gaming experience with the launch of its new GameTreat Web App, a free app that allows website owners to offer the newest, hottest casual games to their visitors for free. Within minutes, web publishers can embed and customize the Web App to match the look and feel of their site and begin further engaging their audience with free, high quality game content. The GameTreat Web App is available to customize and grab at www.gametreat.com.

The GameTreat Web App is being rolled out in the industry and customers like Peter Novotny, manager of marketing at W3i, are excited about using GameTreat to increase the value of their offering. GameTreat brings an instant games solution to W3i without a major investment of time, money or other resources.

With GameTreat, website publishers have instant access to full-version, premium games. GameTreat is built with Exent's GameTanium™, providing users with a superior game play experience and access to the hottest, most diverse PC gaming catalog on the market. Offering more than 250 handpicked top quality games, users can play downloadable and web games without leaving the publisher's site. Games are categorized by gender, age, genre and content channels including fashion, food, pets, travel, green and more.

With the GameTreat Web App games are 100 percent free thanks to an ad-supported business model, so in addition to being a powerful user-engagement tool, web publishers can also earn a revenue share from advertising within the App. While users are enjoying the best in online gaming, website owners will generate a new revenue stream as well as stronger returns from their other advertising initiatives due to an increase in user stickiness, dwell time and repeat traffic. In addition, their visitors can share their game scores on Facebook and Twitter, instantly promoting their website to a world of new potential visitors.

"On top of a robust catalog of games, GameTanium brings the best of premium downloadable games directly into the GameTreat Web App. We've designed the Web App so that users can enjoy the best game content on the market while remaining engaged and loyal to the publisher's site," said Kobi Edelstein, vice president, Exent Technologies and general manager for Free Ride Games. "By embedding the GameTreat Web App within their site, web publishers will benefit from new ad inventory and revenues including an increase in return usage and organic traffic to their site."

The GameTreat Web App will be showcased at ad:tech New York from Nov. 3 – 4, 2010 at booth #1812.

About Exent

Exent is the leading global market solutions provider for broadband-based monetization of PC and video games. Exent delivers technologies and products for various markets, including video game publishers, broadband service providers, consumer portals, consumer electronic manufacturers, media companies, ad agencies, brand owners, retailers and others.

SOURCE Exent