Expanded PEEPS® Fest Set for Dec. 29-31 in Bethlehem, PA

2010 festival features additional attractions and third day of family fun

Dec 17, 2010, 10:38 ET from Just Born, Inc.

BETHLEHEM, Pa., Dec. 17, 2010 /PRNewswire/ -- PEEPS® Fest, the fun-filled family festival that debuted in 2009, returns this year with even more music, art and PEEPS®-themed activities and attractions for kids.

(Photo:  http://photos.prnewswire.com/prnh/20101217/PH19421)

Set for Dec. 29-31 in Bethlehem, PEEPS® Fest is a dynamic, interactive family event highlighting the beloved marshmallow confection. The festival, which is presented by Just Born, Inc., the company that manufactures PEEPS®, and the nonprofit arts organization ArtsQuest, offers three days of live music, arts and PEEPS®-related programming that culminate Dec. 31 at approximately 5:45 p.m. with the dropping of the 85 lb., 4.5-foot-high lighted yellow PEEPS® Chick and free fireworks to welcome in the New Year.

Brian Bachrach, Just Born's Senior Brand Manager of PEEPS®, commented, "PEEPS® Fest was so popular in 2009 that we added a third day of programming this year. In addition, visitors will enjoy even more performers and activities. Just Born and ArtsQuest are committed to presenting quality activities and events that appeal to both children and adults, and what better time for family fun than between Christmas and New Year's Day. Once again, we're inviting everyone to join us at the festival's end for the free fireworks display and PEEPS® Chick drop to celebrate the arrival of the New Year."

PEEPS® Fest 2010 activities and attractions:

  • PEEPS® Diorama Competition showcasing dozens of PEEPS® dioramas. This year's event includes the scholastic competition, as well as a New Corporate Diorama Competition. Winners will be announced at PEEPS® Fest Dec. 29.
  • The return of the Delightful Desserts Competition, this year expanded to a month-long event. Winners will be announced at PEEPS® Fest Dec. 30.
  • Musicians and children's performers
  • PEEPS®-themed arts and crafts, PEEPS® Olympics for kids, s'more making, ice carving and glassblowing demonstrations
  • PEEPS® merchandise at a special PEEPS & COMPANY® Store
  • Picture taking with the PEEPS® Chick
  • New Mascot Day Dec. 31. Kids can meet the PEEPS® Chick and other Just Born and area mascots.

PEEPS® Fest will take place inside two large, heated tents at Spring and Main streets in Bethlehem. Hours are noon-5 p.m. Dec. 29-31; the free fireworks display and PEEPS® Chick drop Dec. 31 will take place at 5:45 p.m. For tickets and more information, visit www.artsquest.org/PEEPSfest or call 610-332-3378.

SOURCE Just Born, Inc.