Expanding Beyond the Horizon: MarketsandMarkets Forecasting and Analytics Services to Help Pharmaceuticals Companies Tap Opportunities in Emerging Markets

DALLAS, April 28, 2010 /PRNewswire/ -- The pharmaceutical industry across the globe is currently facing a number of challenges, including non-productive pipelines, stringent regulatory pathways, threat from generic drugs, and cost containment pressure from the governments in developed markets. However, emerging markets such as the BRIC economies (Brazil, Russia, India, and China) offer pharma companies a valuable opportunity as these nations are exhibiting strong economic growth, rapidly growing per capita income, and increasing government spending on healthcare.

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This opportunity requires pharma companies to correctly identify, estimate, and forecast the potential of various disease/therapeutic areas, molecules, and brands in different geographies so as to devise region-specific growth strategies. The right understanding of the market dynamics, trends, and potential would help pharma companies make informed decisions and plans on growth strategies, resource allocation, and on launching right products at the right time in the right market.

About MarketsandMarkets

M&M has developed a center of excellence dedicated to address forecasting and analytics needs of pharma companies seeking to enter emerging markets. Forecasting pharma markets, molecules, and brands in emerging markets is significantly different from forecasting developed markets such as U.S., Europe, and Japan, in terms of healthcare systems, product affordability and consumer willingness to pay, the healthcare delivery, financing and reimbursement mechanism, and the role of physicians, pharmacists, patients, and the private sector. Thus, a detailed understanding of each element is required to develop customized forecasting solutions. M&M's dedicated team of analysts offer in-depth understanding on epidemiology, patients base, analogues for forecasting analytics, and market dynamics specific to emerging markets.

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