Expectations of Higher Return-on-investment Boosts Biofertilizer Adoption in North America, Finds Frost & Sullivan

MOUNTAIN VIEW, Calif., Dec. 20, 2012 /PRNewswire/ -- An increasing number of farmers in North America are replacing chemical fertilizers with biofertilizers, which are less expensive and more environmentally-friendly. In addition, the region's focus on mass production, high crop productivity, large farms and cooperatives, and advanced farming technologies have further spurred demand for biofertilizers, broadening the scope of the market in North America.

New analysis from Frost & Sullivan (http://www.chemicals.frost.com), Strategic Analysis of the Biofertilizers Market in North America, finds that the market earned revenues of over $132.9 million in 2011 which is projected to equal $205.6 million by 2018.

"Biofertilizers are available in nitrogen-fixing and phosphate-solubilizing forms, and can be combined into multi-functional formulations that increase yields per acre of legume and non-legume crops," said Frost & Sullivan Senior Industry Analyst Raghu Tantry. "Their prescribed usage also improves the quality of crops."

On the downside, biofertilizers need major investments and long timelines to meet stringent research and testing requirements. The barriers to market entry are high, as regulatory processes are expensive, involving expert teams, sophisticated research and field trials. Since not many companies are capable of developing reliable products, there are few tested brands in the market.

Additionally, purchasing processes often involve several time-consuming steps, such as technical decisions at the seed retailer and farmer levels, as well as price decisions at the purchasing agent level.

To penetrate the North American biofertilizer market, companies must provide technical support and customer service with staff that are well-versed in different crops, fertilizers and applications. They also need to create biofertilizer formulations that are compatible with the agricultural practices in the United States and Canada, which are more advanced than in most Western European countries.

"The future of the biofertilizers market lies in multi-functional product types that can be used on non-legumes, legumes, as well as commodity crops," said Frost & Sullivan Vice President of Chemicals, Materials and Food research Shomik Majumdar.

Working closely with value chain participants, including seed retailers, farmers, and purchasing agents will help build strategies to meet the market's regulatory and technological challenges.

Strategic Analysis of the Biofertilizers Market in North America is part of the Chemicals & Materials Growth Partnership Services program, which also includes research in the following: Trends in European Agrochemicals Markets, North American and Western European Biopesticides Market, and Asia Pacific Biopesticides Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

• The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
• The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on "the next big thing"

Register:         Gain access to visionary innovation

Strategic Analysis of the Biofertilizers Market in North America
NA4D-39

Contact:
Jeannette Garcia
Corporate Communications – North America
P: 210.477.8427
E: [email protected]
Twitter: @frost_sullivan
Facebook: Frost & Sullivan

http://www.frost.com

SOURCE Frost & Sullivan