Experian Automotive Launches CheckMyRide.com, a Social Media Website for Car Enthusiasts

SCHAUMBURG, Ill., Feb. 22, 2011 /PRNewswire/ -- Experian Automotive today announced CheckMyRide.com, a free social media Website for car enthusiasts. Members of the site can build their own personal vehicle history timeline, track the whereabouts of vehicles they have owned in the past, and easily share their favorite memories about the cars and trucks they love on Facebook and Twitter. The new site also allows members to receive a free AutoCheck® report so they can fully understand and share their current vehicle's history.

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"Everyone has a car story to share. Maybe it's about the first car you ever bought, the car you drove in college or the new convertible in your garage," said Scott Waldron, president of Experian Automotive. "Now with CheckMyRide.com, people have a community where they can share stories about the cars they have loved with other car enthusiasts."

CheckMyRide.com is free to join and easy to get started. The Website allows members to create a profile for each vehicle they've owned as well as add pictures and comments to build their timeline. Using the power of AutoCheck, members also can enter their vehicle identification number into the Where In The World Is My Old Car? tool to map where their old car ended up or where their current car has been.

"Car shoppers use our AutoCheck® vehicle history reports to help them confidently understand, compare and select the right vehicle," Waldron added. "By leveraging the information within AutoCheck, we are uniquely positioned to offer a fun and engaging way for people to interact and share stories about their own personal vehicle history."

AutoCheck vehicle history reports are used today by millions of consumers and by more than 12,000 automotive retailers nationwide as an important part of the used vehicle shopping process. AutoCheck vehicle history reports help automotive retailers and consumers quickly and easily understand a vehicle's past, including reported accidents, odometer issues, title brands, frame-damage announcements and other important information that buyers need to make a confident used vehicle purchase.

At CheckMyRide.com members can:

• Build a vehicle history timeline
• Use the Where In The World Is My Old Car? tool
• Learn about their current car's story with a free AutoCheck vehicle history report
• Search and comment on other members' vehicles
• Share and promote their favorite cars with Facebook and Twitter

About Experian Automotive

Experian Automotive is a leader in providing information services and market intelligence to manufacturers, dealers, finance, insurance and aftermarket companies, helping them increase customer loyalty, target and win new business, and make better lending, purchasing and production decisions. Experian's AutoCheck reports provide customers with in-depth vehicle history information to confidently understand, compare and select the right vehicle. Its North American Vehicle Database(SM) houses more than 650 million vehicles, and when combined with Experian's credit, consumer and business information assets, meets the industry's growing demand for an integrated information source. Experian technology supports top automotive businesses, including eBay Motors, O'Reilly Auto Parts, Affinia, CarMax and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Website at www.experianautomotive.com.

About Experian

Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experian.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

SOURCE Experian Automotive