Experian Automotive to Provide Latest Trends Shaping the Automotive Industry

SCHAUMBURG, Ill., July 6 /PRNewswire/ -- As the auto market continues to stabilize, manufacturers that understand which drivers — e.g., baby boomers or millennials — are most loyal to their brands will be best positioned for success. In its latest analysis of the automotive industry, Experian Automotive will explore vehicle buying habits as they shift between different generations and how those differences impact brand loyalty.

A Webinar presenting this latest analysis of the automotive industry will be held Wednesday, July 14, 2010, at 2 p.m. Eastern time and will feature Jeffrey Anderson, Experian Automotive's director of consulting and analytics. To register, visit http://www.experian.com/automotive/automotive-marketing-webinar.html. Registration for the Webinar is free.

The Webinar will explore a range of areas. Attendees will:

• Learn how vehicle registrations and the number of vehicles in operation have been affected by current market changes
• Understand who is gaining and losing market share amid the growing number of orphaned brands
• Gain insight into what vehicles are leading the market for brand loyalty and the impact of generational differences on who's buying what

About Experian Automotive

Experian Automotive, a part of Experian, delivers information services to manufacturers, dealers, finance and insurance companies, and consumers. Experian® helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 625 million vehicles, along with Experian's credit, consumer and business information assets, meets the industry's growing demand for an integrated information source. Experian's advanced decision support services help clients turn this information into improved business results. Experian technology supports top automotive businesses, including eBay Motors, CarsDirect.com, CarMax and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Website at http://www.experianautomotive.com.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion.  Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Jeffery Anderson

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88492

SOURCE Experian Automotive