Experian CheetahMail Achieves a Leader Status and Top Scores as Cited by Independent Research Firm

Experian Marketing Services' CheetahMail earns top ratings in customer service, global footprint, market presence, management team, executive vision, mobile, social and more

Jan 23, 2012, 09:06 ET from Experian Marketing Services

NEW YORK, Jan. 23, 2012 /PRNewswire/ -- Experian® CheetahMail®, the leading global technology services provider of integrated email, social, mobile and display marketing, today announced that Forrester Research deemed it among the leaders in the January 2012 report, "The Forrester Wave™: Email Marketing Vendors, Q1 2012," most notably recognizing CheetahMail's customer satisfaction scores and rave client reviews.

As reported by Forrester, "We count on high services and customer satisfaction scores from Experian CheetahMail and it did not disappoint. Its large support teams — which are staffed and operated independently of the larger Experian organization — win customer kudos particularly for their availability, operational expertise, collaboration and practical, proactive advice. Retailers love this firm because of its experience managing promotional emails although it suits any marketer who needs some extra hands on his email program." They continued, "Experian CheetahMail shines on services. Experian CheetahMail, the study's largest vendor, lands as our third Leader because of its well-staffed, capable professional services teams, tenured management, 14-country international footprint, and near-perfect customer satisfaction scores. Rave client reviews of this vendor's social and data security solutions..."

"I was gladly a reference for Experian CheetahMail for this year's Forrester Wave and gave them top marks across the board," remarked Jenn McClain, vice president of online marketing for Chico's. "I've worked with a number of email service providers referenced in the report and have never worked with an email services provider who has made as significant of an impact on our business."

"We are truly obsessed with our clients, and it's always great to receive recognition for the service, expertise and technology we provide them with every day," said Rachel Bergman, general manager, Experian CheetahMail. "Our continued global growth; 97 percent client retention rate; and investment in emerging mobile, social and display technologies are just some of the things that illustrate our dedication to our clients' success. We were thrilled to not only be recognized for our customer service, but also for our technology and received the second-highest marks in the Wave for 'Current Offering' and the highest scores for 'Market Presence,' highlighting the fact that we continue to be the largest email services provider in the world. We agree with Forrester that email marketers are only getting more mature, and we believe we have the technology and services to make any company more successful tomorrow than they are today."

The Forrester Wave: Email Marketing Vendors, Q1 2012, evaluated six Email Service Providers (ESPs) based on a variety of 37 weighted criteria, including current offering, strategy and market presence. Ratings also were based on Forrester Research's opinion of each ESP's corporate strategy, product road map, vertical strategy and revenue. Technology demonstrations and in-depth interviews with a number of customer references and top executives also were included in the evaluation process.

About Experian CheetahMail

Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognizable brands, Experian CheetahMail's globally diverse client base includes Carnival Cruise Lines, Chicos, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Madrid, Beijing, Melbourne and Brazil. For more information, please visit http://www.cheetahmail.com or email info@cheetahmail.com.

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed customer data and insight, marketing technologies and data management services into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media. Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers. For more information, please visit http://www.experian.com/marketingservices.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Erin Geoghegan
Experian CheetahMail
1 212 999 5692



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