Experian CheetahMail will Share Email, Mobile, Social and Display Advertising Expertise at 2011 Summit

NEW YORK, June 27, 2011 /PRNewswire/ -- Experian® CheetahMail®, the leading global technology services provider focusing on the integration of email, social media, mobile and display marketing, will hold its fifth-annual Client Summit, Digital Connections, July 21–22 at the Grand Hyatt Hotel in New York City. This year, CheetahMail is extending the invitation to a record number of organizations — providing an opportunity for more of today's businesses to learn all the latest tactics for creating successful, ROI-driven integrated marketing programs.

The summit will feature inspiring keynote speakers, interactive workshops and insightful sessions on topics including Creating an audience-centric online marketing program, Social Media 201, Creative best practices for mobile optimization and much more. Attendees will learn how to engage customers across email, social, mobile and display and will gain a holistic view of their audience's preferences and behaviors.

The event is a one-of-a-kind venue to meet with industry experts and peers to share ideas and network in order to make deep industry connections. Exclusive networking opportunities will be provided throughout the summit, including a welcome reception aboard the flight deck of the USS Intrepid (July 20) and a dinner party at Cipriani, one of New York City's most elite venues. Attendees also will walk the red carpet at an exclusive after-hours event.

More than 500 clients from around the world gathered for the two-day event in New York City last year. This year, projected attendance is more than 700, making this the largest summit to date.

"The Client Summit is our most important event of the year, and I always look forward to sharing our vision for digital marketing and also learning about our clients' top challenges and opportunities. We are excited to bring our clients together in an intimate setting with their peers and our in-house experts — allowing them to really learn from one another and from our collective expertise," said Rachel Bergman, general manager and senior vice president, Experian CheetahMail. "Experian CheetahMail has launched an incredible integrated tool set over the last year, and we are ready to share with the world what we have in store for the rest of 2011 and beyond. The take-aways from our summit are so impactful; it will be fantastic to see this effect amplified across the industry landscape."

Space is limited and on a first-come, first-serve basis. Visit http://bit.ly/CheetahMailSummit today to learn more and to register.

The 2010 summit had a 99 percent satisfaction rating. Postshow reviews include:

"My team and I had a wonderful time at the Summit. Experian CheetahMail truly runs a first-class event," said Nancy Surdy, email marketing analyst for The Occasions Group. "The sessions were great and yielded tons of thought-provoking ideas. We came back with so many new ideas and enthusiasm for implementing them into our own email marketing programs."

"I liked how social networking was integrated into many of the summit presentations, and the keynote speaker was excellent. I learned so much about new trends in email marketing and look forward to the launch of Experian CheetahMail's new mobile offering that I can apply to my business," said Mamie Leung, senior director, Revenue Management, for Rogers Communications Inc. "Aside from the educational opportunity, the evening events at The Museum of Modern Art and Mandarin Hotel were spectacular."

About Experian CheetahMail

Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognizable brands, Experian CheetahMail's globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE: EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Madrid, Beijing and Melbourne. For more information, please visit http://www.cheetahmail.com or email [email protected].

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

SOURCE Experian CheetahMail