Experian Consumer Services appoints new chief marketing officer

COSTA MESA, Calif., Feb. 18, 2015 /PRNewswire/ -- Experian Consumer Services, a leading provider of online consumer credit reports, credit scores, credit monitoring and identity protection products, today announced it has appointed Kristen Simmons as its chief marketing officer. Simmons is responsible for the strategic direction, development and execution of all marketing activities for Experian's consumer services business in North America.

"Kristen's extensive marketing experience makes her a perfect fit for our business," said Guy Abramo, president of Experian Consumer Services. "She brings award-winning talent to the job and is passionately committed to creating positive customer experiences."

Prior to her new role, Simmons worked as a partner at Lightswitch, a consultancy that helps companies improve their customer experience. She previously held senior marketing leadership roles at Mazda North America, where she launched the well-known Zoom-Zoom campaign, as well as Ford Motor Company and Young & Rubicam.

Simmons received a Bachelor of Science in business from the University of Virginia and a Master of Business Administration from Northwestern University's Kellogg Graduate School of Business.

About Experian Consumer Services
The Experian Consumer Services division provides credit monitoring and other informational products, such as identity protection, to millions of consumers via the Internet. The organization enables consumers to monitor their credit reports online, check their FICO^® Scores and protect against identity theft. Its products include Experian Credit Tracker^SM and ProtectMyID^®.

Experian Consumer Services has established integrated, cobranded relationships with leading online financial destinations that provide consumers with a broad range of comprehensive online financial products and information essential to managing one's financial life. For more information, visit http://www.experian.com.

This press release is provided for general guidance and information. It is not intended as, nor should it be construed to be legal, financial or other professional advice. Please consult with your attorney or financial adviser to discuss any legal issues or financial issues involved with credit decisions.

About Experian
We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score, and protect against identity theft.  In 2014, we were named by Forbes magazine as one of the 'World's Most Innovative Companies'.

We employ approximately 16,000 people in 39 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2014, was US$4.8 billion.

To find out more about our company, please visit http://www.experianplc.com or watch our documentary, 'Inside Experian'.

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SOURCE Experian Consumer Services