Experian Marketing Services Announces Strategic Alliance With GrayHair Software

SCHAUMBURG, Ill., Dec. 15, 2010 /PRNewswire/ -- Experian Marketing Services, a leading provider of data management, analytics and marketing technologies to help organizations identify and engage their customers more effectively across digital and traditional media, today announced a partnership with GrayHair Software, a leading provider of innovative solutions for business mailers.

Clients of Experian Data Management Services, a part of Experian Marketing Services, can now track their mailings utilizing the GrayHair SelectTrak™ software. The mailing data information will be accessible through an online dashboard that provides a view into the delivery timeline. All mailing data is updated in real time, allowing delivery scans by date, job scans by state and the ability to produce ad hoc reporting as needed. With these reports, clients can check the status of a mailing on the Web and receive emails regarding the status of their mailings.

"This valuable service allows our direct-marketing clients greater flexibility in attaining operational and marketing goals," said Jeff Lundal, senior vice president and general manager of Experian Data Management Services. "Clients need clear visibility throughout the process of delivering their campaigns. Knowing exactly where their mail is from a delivery standpoint is crucial when it comes to staffing and determining the anticipated response to a mail campaign."

GrayHair Vice President, Raymond Chin shared, "With the face of direct marketing shifting from single-stream delivery channels into a multi-channel effort, this alliance will be a vital component for Experian's clients. From initial entry into the postal stream to the in-home delivery date, mailers will know the next move in their campaign. This partnership, combined with Experian's vast knowledge of and experience with mail delivery information and their power of marketing data management, creates extremely advantageous and beneficial opportunities for our mutual customers."

About GrayHair Software

GrayHair Software, Inc. is an innovator and industry leader in the development of products and services that improve and automate the management of business mail. GrayHair's offerings are delivered via Select Solutions™, a cloud-based platform that merges software as a service with managed services. This customizable set of critical mailing services includes IM™ barcode assignment, mail tracking, address quality, presort, postage reconciliation and a variety of other mail processing software.  GrayHair's ground-breaking solutions are designed by the leading minds in the mail industry and backed by an experienced, dedicated customer support team. For more information, visit our website at www.grayhairsoftware.com

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, data management, customer and competitive insight, data enrichment and strategy and analytics. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers. 

About Experian

Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

SOURCE Experian Marketing Services