NEW YORK, April 11, 2011 /PRNewswire/ -- Experian Marketing Services, a leading provider of data, analytics and digital marketing technologies to help organizations engage their customers more effectively, will host a workshop entitled "Addressable Advertising — Bringing Direct Marketing Online" at the ad:tech San Francisco conference.

Created to help demystify addressable advertising for marketers, the workshop will provide attendees with an overview of how to better leverage direct-marketing data and techniques for online display advertising. Other discussion topics include effectively utilizing demand side platforms, optimizing numerous types of data assets as they apply to addressable display advertising, and implementing important privacy best practices in order to leverage data responsibly.

The workshop will be led by Chris Beirne, relationship management director, Experian Digital Advertising Services, a unit of Experian Marketing Services. Panelists include:

• Meagan Darlington, acting U.S. lead, scale display and premium targeting, Microsoft Advertising
• Maureen Little, VP of business development, Turn
• Davina Kent, business development of digital ad sales, Comcast
• Ben Isaacson, privacy and compliance expert, Experian Marketing Services
• Kosta Skoulikaris, senior director, Experian Digital Advertising Services, a unit of Experian Marketing Services

"Marketers and advertisers continue to seek a 360-degree view of their customer, and many use a combination of offline and online data to effectively create this view," said Mike Balducci, general manager of Experian Digital Advertising Services, a unit of Experian Marketing Services. "Anything direct marketers have been doing for years offline can now be done in online display, and other emerging addressable media, with Experian Marketing Services as their single-source digital provider. This workshop will clarify the growing addressable advertising landscape to help marketers plan better."

The workshop, open to all conference attendees, is scheduled for Tuesday, April 12, 10:30 a.m.–11:30 a.m. Pacific time, in Room 3001 at the Moscone Center. Attendees also can visit the Experian Marketing Services booth in space #1823.

Experian Marketing Services is the first marketing services provider to apply direct-marketing capabilities to an online environment through its Audience IQ(SM) product. Powered by the Turn Platform, Audience IQ enables advertisers to access offline direct-marketing data potentially from every U.S. household, providing an expansive addressable audience that can be accessed across the digital advertising landscape. This capability leverages Experian's proven expertise in data management, analytics, media buying and multichannel measurement in a single, integrated, end-to-end service for marketers.

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian

Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact:
Matt Tatham
Experian Marketing Services
1 212 380 2939
matt.tatham@experian.com

SOURCE Experian Marketing Services