Experian Marketing Services invites marketers to a webinar to help improve multi-channel marketing with social intelligence

NEW YORK, June 18, 2012 /PRNewswire/ -- Experian Marketing Services, a leading provider of data, analytics and marketing technologies, announced today that registration is now open for a complimentary webinar that takes place on Thursday, June 21, 2012 at 1:00 pm EDT.

Collecting and managing social media data is challenging, at best. Multi-channel marketers need a data-driven approach for incorporating social media across all marketing programs to drive higher marketing ROI.

Attendees will:

• Learn how to improve multi-channel marketing with social intelligence
• Discover a data-driven approach for incorporating social media data in marketing strategies
• Find out how social media data drives marketing ROI
• Understand social media data and insights and how they can improve segmentation and targeting effectiveness in direct mail and email

Register now at: Improving Multi-Channel Marketing with Social Intelligence.

After the webinar, attendees can join the live TweetChat to ask pressing questions which will be answered by Experian Marketing Services data experts. Use our hashtag #EMS2012 to join the conversation.

Background:
More than 65 percent of adults online use social media daily. Marketers who add advanced social data to their marketing mix realize a better return on campaign results as social media users are typically:

• Brand loyal
• On average add 10-20 percent more in value than non-social consumers
• Eight percent more likely to connect with a brand and share personal information over non-social customers
• Open to offers through social channels
• More likely to voice praise and concern than non-social consumers

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketing-services.  

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

Contact:

Jennifer Marshall
Experian Marketing Services
Public Relations
1 224 698 8798
[email protected]

SOURCE Experian Marketing Services