Experian Marketing Services Launches Marketing Forward(SM) Tour to Share Customer Engagement Strategies Across the United States

NEW YORK, Nov. 2, 2010 /PRNewswire/ -- Experian Marketing Services, a leading provider of data, analytics and marketing technologies to help organizations target and engage their customers more effectively, today announced the successful conclusion of the first stop on the Marketing Forward(SM) Tour. The series of events started in New York City on Oct. 19, 2010, and will continue in Fort Lauderdale, Fla., on Nov. 11 and in Dallas, Texas, on Jan. 18. Of attendees surveyed at the conclusion of the event in New York City, 100 percent indicated that the content met their learning objectives and that they found the Tour enjoyable, educational and an all-around great event.

In New York City, 72 marketing leaders from more than 30 different companies across various industries — including finance, travel and retail — gathered at the luxurious Palace Hotel to hear insightful presentations by Experian Marketing Services' thought leaders as they shared best practices and customer engagement strategies. Attendees also shared challenges and success stories during interactive roundtable discussions on key topics, including mobile marketing, social media, customer data management, search and precision targeting online. Networking with industry peers and company executives during a reception followed the learning portion of the event.

Bill Tancer, general manager of global research for Experian Marketing Services and best-selling author of Click: What Millions of People Are Doing Online and Why It Matters, presented data and best practices pertaining to some of marketers' main concerns today, including the upcoming holiday season, the adoption of "daily deal" Websites and social networks. Tancer also enlightened the audience with novel information on current consumer trends and behaviors, underlining the power of data-based decision making for driving stronger marketing results.

"The Marketing Forward Tour was the ideal event for learning and sharing new strategies that my business can use to improve our marketing program and increase customer engagement and profitability," said Shinoa Matos, Copywriter for McGraw-Hill. "I'm excited to apply some of the knowledge gained into our campaigns."

"Like the many forums that we provide throughout the year to facilitate valuable learning and knowledge-sharing, the Marketing Forward Tour is designed to offer attendees a unique opportunity to learn new strategies for engaging customers in more meaningful ways. The results of our first-stop survey indicated that we're off to a great start in achieving this objective, and we look forward to educating, entertaining and learning from our other clients across the country," said Matt Seeley, group president, Experian Marketing Services North America.

To learn more, visit: http://bit.ly/a0YyHc.

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers. 

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

SOURCE Experian Marketing Services