Experian Marketing Services Partners With Turn to Create a Single-Source Digital Advertising Platform
Advertisers and agencies can access offline marketing data online for all addressable advertising needs through Experian Marketing Services' Audience IQ(SM) product
12 Apr, 2011, 02:00 ET
NEW YORK, April 12, 2011 /PRNewswire/ -- Experian Marketing Services, a leading provider of data, analytics and marketing technologies to help organizations effectively target and engage their customers across both traditional and digital media, today announced a strategic partnership with Turn, the industry's only end-to-end platform for managing data-driven digital advertising. After an expansive evaluation process, Experian Marketing Services selected Turn to provide the advanced data and media management technology that enables Experian to integrate its leading direct marketing capabilities into the online world.
Through the agreement, Experian Marketing Services is one of the first marketing services provider to apply direct marketing capabilities to an online environment through its Audience IQ(SM) product. Powered by the Turn Platform, Audience IQ enables advertisers to potentially access offline direct marketing data from almost every U.S. household, which will provide an expansive addressable audience that can be accessed across the digital advertising landscape.
"By incorporating Turn's leading-edge technology, Experian Marketing Services can now apply our expertise in direct marketing to the online world, creating targeted audiences for advertisers to plan, measure and manage digital advertising campaigns," said Matt Seeley, group president, Experian Marketing Services North America. "No other platform in the industry has the same offline direct marketing capabilities for online, that Experian Marketing Services offers."
"Turn is thrilled to be strategically partnering with a marketing leader like Experian Marketing Services," said Bill Demas, President and CEO of Turn. "By utilizing Turn's real-time data and media management capabilities to power the Audience IQ product, Experian Marketing Services is providing brands and agencies with a fundamentally new and incredibly powerful tool for integrating offline and online advertising campaign strategy and execution."
Experian Marketing Services is a single-service provider for advertisers and agencies to create all their addressable advertising needs. As such, the Audience IQ platform combined with the Turn Platform is already the preferred media trading desk for Experian Interactive, a top five online advertiser in the U.S.
As a leader in the digital-advertising space, Experian Marketing Services will be hosting a workshop on addressable advertising at the ad:tech conference in San Francisco, Calif., April 12. Attendees will learn how to better leverage direct-marketing data and gain knowledge on innovative techniques for online display advertising.
The Audience IQ product draws upon Experian's more than 30 years of experience in addressable marketing while maintaining our commitment to providing products and services in a privacy-centric manner. Data utilized through the Audience IQ product is anonymous, non-personally identifiable data. Experian Marketing Services, Turn and the Audience IQ product comply with all applicable laws, follow established industry self-regulatory guidelines, and utilize a variety of processes and procedures to safeguard consumer data.
Turn has developed the digital advertising industry's only integrated, end-to-end platform for data and media management. The Turn Platform enables digital marketers to reach custom audiences at scale with consistently superior ROI. Turn is currently utilized to manage digital advertising campaigns for over fifty Fortune 200 brands. Turn's global infrastructure, optimization algorithms, intuitive software and analytics, all available in a real-time integrated environment, represent the future of digital advertising.
Turn is based in Silicon Valley with locations in New York City, Charlotte, Chicago, London, Los Angeles, and San Francisco. For more information visit: www.turn.com.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
Experian Marketing Services
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