Experian Marketing Services Provides a 360-Degree View of Consumers at ad:tech San Francisco

SCHAUMBURG, Ill., April 20 /PRNewswire/ -- Experian Marketing Services, a global marketing leader and provider of digital-marketing and customer-intelligence technologies, will present insights and case studies during a session at ad:tech San Francisco to help marketers better reach and connect with consumers to drive revenue and build long-term customer loyalty.

A 360-View of Consumers — Using Data-Driven Decisions to Enhance Multi-Channel Marketing takes place on Wednesday, April 21, at 10 a.m. and features a panel of experts who will discuss strategies for creating long-term customer loyalty. The panel also will address how to apply the advanced targeting and consumer segmentation sophistication of offline direct marketing to digital media, including the Internet, mobile and television.

Constant shifts in how consumers use digital media present numerous challenges and opportunities to marketers.  Combining online and offline data is the way to obtain a complete picture of consumers to achieve short - and long-term objectives and build better relationships with target audiences.

Attendees can also visit the Experian Marketing Services' booth/Cyber Cafe located in space #5363.

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian

Experian® is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.

SOURCE Experian Marketing Services