NEW YORK, Jan. 22, 2018 /PRNewswire/ -- L'Oréal Professionnel, in partnership with the leading beauty augmented reality company, Modiface, just launched a real-time 3D hair color try-on service within L'Oréal Professionnel's Style My Hair app. Style My Hair is available January 19 worldwide on the App Store and launching soon in Android.

"Style My Hair 3D is our first initiative to illustrate how L'Oréal is leading the way in the service-oriented beauty marketplace. These tech collaborations enable our dynamic professional brands to enhance the expertise quotient in their services, while also providing consumers with a personalized brand experience and richer engagement." – Lubomira Rochet, L'Oréal Chief Digital Officer

With the app's new technology the user is able to view a different hair color in live mode. They can truly visualize what a new shade of blonde, brunette, copper, or even purple would look like in real time.

Modiface's new technology based on augmented reality, detects the user's hair strand by strand. As a result, the user's hair color in the app's video allows for near perfect results. Without needing to focus on the user's face, the app immediately captures the user's hair to see an instant transformation for any type of hair color.

"Over the past 10 years, we have focused on creating the most realistic AR try-on capability for the beauty industry. The result is a revolutionary technology based on Artificial intelligence that allows us to get a high level of sophistication. This technology is now available on hair color exclusively with L'Oréal Professionnel." – Parham Aarabi, MODIFACE CEO

The Augmented Reality makeover experience is a real game changer in the professional beauty industry. Using this tool, the hairdresser can now show clients what the actual color results will be on their own heads thereby transforming the in-salon consultation and enhancing the conversation between colorist and client.

For more information and to learn more about the new Style My Hair app: us.lorealprofessionnel.com/style-my-hair-app-

FOR MORE INFORMATION: www.us.lorealprofessionnel.com  
FACEBOOK: www.facebook.com/lorealprofessionnelus  
YOUTUBE: www.youtube.com/lorealprous  
PINTEREST: www.pinterest.com/lorealprous

L'Oréal Professionnel is the number one professional color brand worldwide. It is committed to providing clients the best hair dressers expertly trained in their craft, a premium in-salon experience through innovative products and services, and the latest trends inspired by fashion.

ABOUT STYLE MY HAIR APP
Created in 2015, Style My Hair is a mobile application available in 79 countries, with more than 2.3 million organic downloads. Initially designed as a makeover tool, today this mobile application is used as a strong intermediation platform between consumers and  hairdressers.

ABOUT MODIFACE
Modiface is a Canadian based tech company composed of scientists, engineers and innovators, with more than 200 scientific publications and more than 30 patents.

FOR MORE INFORMATION: www.us.lorealprofessionnel.com  
FACEBOOK: www.facebook.com/lorealprofessionnelus  
YOUTUBE: www.youtube.com/lorealprous  
PINTEREST: www.pinterest.com/lorealprous

SOURCE L’Oreal Professionnel

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http://www.us.lorealprofessionnel.com