WASHINGTON, Oct. 1, 2013 /PRNewswire/ -- ExpertFile has further enhanced its software to provide new corporate features to meet the needs of leading B2B marketers. The platform now includes the first visual dashboard for enterprise clients and their agencies to simplify the management, monitoring, and measurement of their expert-related content.
As the leading expert content marketing platform, ExpertFile empowers organizations to manage and promote multimedia profiles for their in-house experts. It's a platform for market leaders to create better first impressions and make higher quality connections with media, conferences and business prospects. Some of the key enhancements include:
- Expert Content Management: Provides a snapshot view of all expert profiles and multimedia assets hosted on the ExpertFile platform.
- Performance Monitoring: Provides key metrics and leaderboards on expert profile completion and total content assets published, as well as market engagement by expert.
- Enhanced Agency Features: Provides advanced third-party control for agencies or internal marketing departments that are actively managing expert content on behalf of organizations.
"With most marketers spending over 25% of their budgets on content marketing, it's increasingly important to show an ROI on these programs. ExpertFile gives us the tangible numbers we need to show progress on thought leadership programs with our clients," said Darryl Praill, CEO of My Lead Agency. "It gives us more than just a home for expert content. ExpertFile helps us quickly manage, measure and report on what expert content is driving the most engagement with media, conferences and business prospects."
In addition to focusing on the visibility of experts and their content assets, ExpertFile helps organizations and their experts be more discoverable in search engines. The enhanced software now allows marketing departments to quickly identify and optimize content assets that drive SEO and visitor engagement. An intuitive interface allows expert profiles to be published in real-time to any website and updated dynamically to the ExpertFile global marketplace.
"ExpertFile is giving marketing organizations something they can't get today from platforms such as LinkedIn - unprecedented control of their expert content," said Peter Evans, Co-founder and CEO of ExpertFile. "Given the ROI that expert-related content generates, online "expert centers" have become as essential as the corporate blog."
ExpertFile is the world's first expert marketing platform built for organizations. Our publishing, search optimization (SEO), lead generation and analytics features, coupled with our unique online marketplace, helps experts connect to business prospects, media and conferences. Our clients include market leaders such as Cleveland Clinic, Constant Contact, Lillibridge Healthcare, Canadian Corporate Counsel Association and Dentons Law.
Cara Posey, CMO
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