Expertise, Innovations and Partnerships - Research Report Interpublic, Lamar Advertising, Valassis, Omnicom and Nielsen

Mar 11, 2013, 09:00 ET from Investors-Alliance

NEW YORK, March 11, 2013 /PRNewswire/ --

Today, Investors Alliance announced new research reports highlighting Interpublic Group of Companies Inc. (NYSE: IPG), Lamar Advertising Co. (NASDAQ: LAMR), Valassis Communication, Inc. (NYSE: VCI), Omnicom Group Inc. (NYSE: OMC) and Nielsen Held. NV (NYSE: NLSN). Today's readers may access these reports free of charge - including full price targets, industry analysis and analyst ratings - via the links below.

Interpublic Group of Companies Inc. Research Report

Interpublic Group's welcomes Carter Murray as CEO for Draftfcb Worldwide. Michael I. Roth, Interpublic's Chairman and CEO, is more than happy to have Carter onboard at this important time for Draftfcb. "He understands consumer advertising and brands, has demonstrated the ability to motivate diverse teams and raise the quality of creative work, nurture client relationships and win global business. This combination of skills and experience in a dynamic new leader is what the agency needs in order to evolve its integrated model and drive growth," he added. Mr. Carter Murray, whose career began at Leo Burnett in Chicago, and held a number of posts in that agency, including stints in Germany and the United Kingdom. He will be replacing Laurence Boschetto. Draftfcb is a global, fully-integrated marketing communications agency that provides clients with highly collaborative, channel-neutral thinking that delivers engagement and, most importantly, action. The Full Research Report on Interpublic Group of Companies Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: []


Lamar Advertising Co. Research Report

Leading owner and operator of outdoor advertising and logo sign displays, Lamar Advertising, posted its Q4 and year end 2012 operating results. Net revenues for the company in Q$ reached $305.5 million, 6% increase from 2011's Q4 numbers of $288.2 million. The company also posted a rise in net income with $7.2 million for 2012 Q4 versus $6.4 million of 2011 Q4. Lamar also reported net revenues of $1.2 billion for the 12 months ended Dec.31, 2012, marking a 4.4% increase versus $1.1 billion for the same period of 2011. Baton Rouge-based Lamar Advertising is the nation's leading outdoor advertising firm. The Full Research Report on Lamar Advertising Co. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: []


Valassis Communications, Inc. Research Report

Leading Midwest grocer Roundy's and Valassis have teamed up to develop and execute in-store marketing and media programs. This partnership will create a shopping environment that directly meets consumers' needs. "Valassis has had a long-standing relationship with Roundy's and we're thrilled to now be a part of their in-store marketing strategy," said Michael Kowalczyk, Valassis Vice President, In-Store & Digital Retail Development. "Roundy's joins an increasingly powerful network of retail partners who are looking to innovate and redefine the in-store marketplace in order to provide consumers a more relevant and engaging shopping experience." The cutting-edge in-store marketing techniques will reach Roundy's customers while shopping, thus enabling Roundy's to create a consistent look for its marketing and media programs, aligning with the company's overall marketing objectives and maximizing efficiencies across the entire store network. The Full Research Report on Valassis Communications, Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: []


Omnicom Group Inc. Research Report

Leading global advertising and marketing communications services company, Omnicom, will showcase new digital technologies and trends at South by Southwest (SXSW) Interactive and Music Festival from March 8-17, 2013 in Austin, Texas. Omnicom Digital CEO Jonathan Nelson stressed, "SXSW is a great conference to showcase the intersection between creativity and technology which is critical to our business in the post-digital era. From Shopper Marketing to CRM to PR to Advertising to Media and across all disciplines, our agencies at SXSW are demonstrating the latest innovations and thought leadership as we leverage new digital mediums and technologies to better service our clients." Participants can look forward to a variety of events and product showcases during the festival. The Full Research Report on Omnicom Group Inc. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: []


Nielsen Held NV Research Report

With smartphones transforming how consumers engage with entertainment, work and each other, Nielsen launches the Nielsen Mobile Brand Effect- the latest addition to the Nielsen Brand Effect product suite. Building upon the technologies and best practices used in measuring ad resonance in online display and video ads, Nielsen Mobile Brand Effect captures consumer sentiment via an in-apps survey and delivers performance against the main marketing objective of the campaign using classic brand lift metrics like awareness, attitude, favorability and purchase intent. Julie Shumaker, VP of Global Brand Sales, Zynga, commented, "Social games are an immersive entertainment experience and a great place for brands to reach consumers. By collaborating with Nielsen and leveraging its mobile research products, we are able to demonstrate Zynga's impact in helping brands hit their campaign objectives. In Nielsen, we have a key ally in quantifying the true value we deliver in mobile." The Full Research Report on Nielsen Held NV. - including full detailed breakdown, analyst ratings and price targets - is available to download free of charge at: []


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