Explosive Growth for Pretty Simple's Social Game: Criminal Case; Eight-Digit Revenue Forecast in Only 2 Months

Jan 25, 2013, 08:00 ET from Pretty Simple

PARIS, January 25, 2013 /PRNewswire/ --

France-based social gaming company Pretty Simple, creators of 2010 hit My Shops, has announced outstanding results for their brand new social game Criminal Case. Roughly two months after its November 15 release, Criminal Case has known an unusual success among the social gaming community, and is bound to be one of the greatest social gaming sensations of 2013. 

Pretty Simple, which was founded in 2010 by partners Bastien Cazenave and Corentin Raux and is backed by Idinvest Partners, has unveiled extremely encouraging figures for this year: in just about two months, Criminal Case has reached 1 million Daily Active Users (DAU). Boosted by an explosive organic growth with no advertising associated, Criminal Case is on track to become a global phenomenon in the social gaming industry.

In addition, Pretty Simple has announced that it expects to report eight-digit revenue for Criminal Case in 2013, and to open 25 new positions in Paris, which would increase its current headcount of 35 people to 60 employees.

As of today, Pretty Simple's clients are located in over 130 countries, and the firm's first success My Shops counted 10 million players worldwide.

About Pretty Simple

Pretty Simple is a top European social gaming company headquartered in Paris, France, which develops and publishes renowned free-to-play games on Facebook, including global success My Shops, recently unveiled action game Magical Ride and the addictive adventure / hidden object game Criminal Case.

Co-founded in 2010 by Bastien Cazenave and Corentin Raux with funds from Idinvest Partners, Pretty Simple has consolidated its position as a fast-growing SME in the social gaming industry and counts one million daily active users (DAU) as of today.


About Idinvest Partners

Idinvest Partners (based in Paris, France) is a European private equity and venture capital investor, managing $4 billion. The firm was part of Allianz until 2010 and became independent with the backing of IDI Group. Having led the funding of more than 100 startups in Europe since 1999 (like Criteo, Meetic, Dailymotion, Deezer, Viadeo, Talend), Idinvest Partners is also active in the online gaming space from seed to late-stage with studios and operators like Social Point (social), Pretty Simple (social), Kobojo (social), Plumbee (social), eRepublik Labs (online, iOS), Grand Cru (iOS), Mediastay (game monetization), Winamax (poker), Zeturf (horse racing betting) and Curse (MMO community portal).


SOURCE Pretty Simple