COLUMBUS, Ohio, Feb. 18, 2016 /PRNewswire/ -- EXPRESS, Inc. (NYSE: EXPR), today announced its Spring 2016 Campaign, "EXPRESS YOURSELF," starring high-profile model Natasha Poly. Shot on location at Dorado Beach, Puerto Rico, by the acclaimed photography duo Inez and Vinoodh, the campaign debuts February 2016.
EXPRESS is thrilled to partner with world-renowned photographers Inez and Vinoodh to deliver a fresh, leading-edge approach to its Spring 2016 Campaign, which captures the essence of the EXPRESS girl—effortlessly stylish, sexy and confident. Celebrated for their visionary artistic collaboration, Inez and Vinoodh are well-known for their creative magazine covers, noteworthy advertising campaigns and distinctive music videos, consistently fusing art with fashion. "We know our customer loves to express herself and that fashion plays an important role in how she achieves her individual style," said Elizabeth Crystal, Chief Marketing Officer at EXPRESS. "Inez and Vinoodh evoke a dynamic spirit in their images, and we love how they captured Natasha's innate beauty and playful side."
"The EXPRESS girl is young, cool, confident and a lot of fun. She dances through life, thrilled at where she is and for what lies ahead," said Inez and Vinoodh. "We wanted our images to be expressive, revealing a loving-life kind of enthusiasm and a cool sense of style."
In the "EXPRESS YOURSELF" campaign, Natasha Poly brings the season's must-have trends to life, featuring sexy cutouts, boudoir-inspired silhouettes and soft romantic pieces accented with lace and suede. Comprised of casual day or evening party looks, the EXPRESS Spring Collection offers of-the-moment fashion for the EXPRESS customer.
About EXPRESS, Inc.: EXPRESS is a specialty apparel and accessories retailer of women's and men's merchandise, targeting the 20 to 30 year old customer. The Company has over 30 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value, addressing fashion needs across work, casual, jeanswear, and going-out occasions. The Company currently operates more than 600 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico. EXPRESS merchandise is also available at franchise locations in the Middle East, Latin America, and South Africa. EXPRESS also markets and sells its products through its e-commerce website, www.express.com, as well as its mobile app.
Customers can get in on behind-the-scenes action by following @ExpressRunway on Instagram, @ExpressLife on Twitter, @Express on Snapchat and Facebook.com/EXPRESS #ExpressLife.
SOURCE Express, Inc.