NEW YORK, July 29, 2013 /PRNewswire/ -- What is it about kids and rubber bands?! The newest craze since Silly Bandz is looming (pun intended). Boys and girls nationwide have been taking tiny, colorful rubber bands and twisting, tying and looping them with looms to create everything from friendship bracelets and rings to hats and belts.
(Photo: http://photos.prnewswire.com/prnh/20130729/NY54488 )
(Logo: http://photos.prnewswire.com/prnh/20120919/NY74491LOGO-a )
Within the past three weeks, Almar Sales Company—a New York-based cosmetics and novelty manufacturer for over forty-five years—has sold millions of dollars worth of bands under its Expressions by Almar D.I.Y. label, opened new accounts and created a special patent pending loom available to stores in September to sell for the holiday season.
Allen Ash, Vice President of Sales at Almar and a father of two himself, saw a niche in the market and jumped on it. "My company has been manufacturing hairbands for years, so rubber bands were a natural fit. Since Almar is an inventory business, we are able to produce millions of replacement bands, house them in our Edison, NJ warehouse and ship them to retailers within 48 hours. I'm a kid at heart, who loves to see children express their creativity in such a positive way."
The rubber bands are an extension of the Expressions by Almar D.I.Y. collection, which includes hair chalk and nail kits. They are currently available at Claire's, Justice, Five Below and http://www.shopalmar.com/ for $2.99-$14.99.
ABOUT ALMAR SALES COMPANY:
Almar Sales Company was founded in 1965 by Jack Ash. Under his leadership the small family owned company manufactured girls' hair bows under the brand name "Little Linda", named after one of Mr. Ash's granddaughters. A decade later Almar Sales expanded to manufacturing cosmetics and gift sets for girls and women. In the late 90's the entire line was re-branded to "Expressions" including "Expressions Girl" and "Princess Expressions." In the last two decades the company has continued to expand the cosmetics and skin care divisions with the acquisition of Jean Pierre Cosmetics and Dream Cosmetics. Follow us on Twitter @AlmarSales and like us on Facebook Expression by Almar.
SOURCE Almar Sales Company
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article