SALT LAKE CITY, Jan. 28, 2015 /PRNewswire/ -- Extra Space Storage Inc. closed out 2014 with a social media campaign that turned the focus off storage as a product and put a spotlight on storage as a place for memories and life stories. With the hashtag #MemoriesLiveHere, Extra Space Storage invited its social media communities to share images and anecdotes about the invaluable possessions they keep within their storage units. Results from the campaign were the best of any social initiative the brand has run to date. The campaign received more than 1,000 submissions. Around 120,000 people were reached by both the campaign and the new video created to showcase the entries.
For the campaign, Extra Space Storage asked its customers, "What possession means the most to you?" The responses varied from funny to touching, and they're shown in the video: "We Don't Store Your Items, We Protect Your Memories with Safe Storage." It's available on Facebook and YouTube. The video features emotional content from customers, but the #MemoriesLiveHere campaign also contains a heartfelt message from Extra Space Storage: "If it matters to you, it matters to us."
Extra Space Storage takes several steps to help protect memories for customers. In addition to providing clean, brightly lit storage facilities, the company offers security measures like video surveillance, electronic gates with coded access and fully fenced perimeters. Many store managers live on the properties, providing an additional level of security. Customers who select climate-controlled storage also enjoy safe storage for even their most sensitive items. Safe storage and protecting memories go hand in hand, and it matters to Extra Space Storage.
Aside from facility and security features, Extra Space Storage also understands that hiring the right people is crucial in properly caring for customers' items and helping them through life's transitions. Significant energy and effort is invested into hiring the right people.
In 2015, and with #MemoriesLiveHere, Extra Space Storage proves it's what's inside that really counts.
About Extra Space Storage Inc.
Extra Space Storage Inc., headquartered in Salt Lake City, is a fully integrated, self-administered and self-managed real estate investment trust. As of December 31, 2014, the Company owned and/or operated 1,088 self-storage properties in 35 states, Washington, D.C. and Puerto Rico. The Company's properties comprise approximately 725,000 units and approximately 80.4 million square feet of rentable storage space offering customers conveniently located and secure storage solutions across the country, including boat storage, RV storage and business storage. The Company is the second largest owner and/or operator of self-storage properties in the United States and is the largest self-storage management company in the United States.
For more information, visit www.extraspace.com.
Extra Space Storage
SOURCE Extra Space Storage