Extreme Value Retailer Five Below Selects Zimmerman To Drive Growth

Rapidly expanding brand selects the Ft. Lauderdale agency as AOR

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Oct 22, 2015, 10:31 ET

FORT LAUDERDALE, Fla., Oct. 22, 2015 /PRNewswire/ -- Five Below (Nasdaq: FIVE), the trend-right, extreme-value retailer for pre-teens, teens and beyond today announced Zimmerman Advertising the Omnicom growth machine as its advertising AOR, handling creative and media duties.

Five Below has been working with Zimmerman Advertising on local market advertising tests, designed to responsibly transform the retailer from a print-media based model into a multi-media brand model that would at once drive awareness and traffic. Zimmerman and Five Below together will expand their relationship to include additional projects that appeal to Five Below's core audience of teens and pre-teens.

"After a formal agency search, we selected Zimmerman based on the success we saw them achieving for other brands," said Five Below CEO, Joel Anderson. "We're all about results and you just don't see that in most agencies. But Zimmerman is different. They have intense ambition for their clients' growth and the numbers-first commitment we were looking for."

Zimmerman founder Jordan Zimmerman noted, "Not only is Five Below one of the most unique brands we've ever handled, it's one of the most exciting retail concepts in America... this brand is poised to go all the way and we're thrilled to be marketing it."

Five Below, Inc. which already has more than 425 stores, up from 82 in 2008, is the leading retailer of trend right, high quality merchandise targeted towards the teen and pre-teen market—with all items priced between $1.00 - $5.00.

"Beyond the brand itself, Five Below's management team is world class and dialed in on the opportunity," said Zimmerman's Chief Marketing Officer Cliff Courtney. "Our engine was built for brands like this, and we believe great things are ahead for our partnership."

About Zimmerman Advertising
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group company, is the country's leading national brand and retail builder and one of the largest full-service advertising agencies in the United States. Zimmerman has more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta. For information on the agency, visit http://www.zadv.com.

About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Five Below
Five Below (NASDAQ: FIVE) is a rapidly growing specialty value retailer offering a broad range of trend-right, high-quality merchandise targeted at the teen and pre-teen customer. Five Below offers a dynamic, assortment of exciting products in a fun and differentiated store environment, all priced at $5 and below. Select brands and licensed merchandise fall into the Five Below special categories: Style, Room, Sports, Tech, Crafts, Party, Candy, and Now. Five Below is headquartered in Philadelphia, Pennsylvania. For more information, visit www.fivebelow.com.