ExtremeTix Client Alameda County Fair Sees Record Year

Historical 100th Alameda County Fair sets new attendance record with premier ticketing company

Jul 17, 2012, 14:54 ET from ExtremeTix

PLEASANTON, Calif., July 17, 2012 /PRNewswire/ -- ExtremeTix, a leader in ticketing technology and entertainment services, today announced record-breaking attendance at one of their premier clients' events: The Alameda County Fair.

Exactly 534,577 fairgoers "Made Memories Here" at this year's historical centennial celebration. Continuing a record pace, this number represents an approximate 18% increase over 2011, and is the largest recorded attendance in Fair history according to Alameda County officials. The previous attendance record was set in 2011 with 452,747 people in attendance. The Alameda County Fair is ranked as the 39th largest fair in the nation and the largest event in the East Bay Area.

ExtremeTix provided an integrated suite of online, box office and phone tickets along with custom stock for this year's Fair in addition to promoting the Fair across social media platforms as part of the purchase process. Fair ticket buyers turned into the Fair's best ticket sellers!

"We're thrilled to be involved with such a prestigious event with a storied past and a bright future," said Charly Garrett, president of ExtremeTix. "We look forward to many years of family fun to come and bringing more people into the Fairgrounds to enjoy these wonderful facilities."

Alameda County Fair officials are extremely pleased with their dramatic attendance increase in 2012. Special promotions that helped drive attendance included $1.00 opening day admission as well as $1.00 carnival rides and $2 Tuesdays. The Fair's Feed the Need Food Drive resulted in over 39,189 lbs of donated food for the Alameda County Community Food Bank.

"We want to thank the almost half-a-million guests who made memories at the record breaking 100th Alameda County Fair," said Rick Pickering, CEO of the Alameda County Agricultural Fair Association.  "As a nonprofit organization that receives no tax support, we are pleased to provide our community with local affordable edu-tainment.  We are once again honored and humbled that so many people chose to have fun at the Fair this summer."

Concert performances played a big part in the success of this year's Fair and fans enjoyed acts including: Rick Springfield, 38 Special, Salt N Pepa, The Temptations, Morris Day and the Time, Kellie Pickler, Lonestar, Tower of Power and others. 

Notable figures include:

Total Entries of Competitive Exhibits – 17,012 up 0.04%
     Total Exhibitors – 4,321 up 2.2%
     Jr. Livestock Auction - $565,714 up 1%
     Small Animal Sales - $47,024 up 37%

Fun food facts:
     Corn Dogs – 123,596 consumed
Funnel Cakes – 37,918 consumed
     Shaved Ices – 15,852 consumed
Turkey Legs – 11,166 consumed
Cinnamon Rolls – 7,882 consumed
Deep Fried Oreos – 4,598 consumed
Deep Fried Fruity Pebbles – 2,873 consumed
Deep Fried Watermelon – 2,851 consumed

Website and Social Media facts:
     Fair website, www.alamedacountyfair.com: 1,633,244 visits
Facebook Fans – 29,511
Twitter Followers – 1,530

A complete list of Competitive Entry Winners will be posted on the Fair's website by month's end.

Plans are already underway for the 101st Alameda County Fair in 2013.  Organizers look to provide even more family fun and excitement.  Conveniently located off of the Bernal Exit from the 680 Highway in Pleasanton, California, the 267 acres of beautifully landscaped, park-like grounds is host to over 3 million visitors, annually.  Events include trade and consumer shows, festivals, corporate picnics, and much more. For more information about the Alameda County Fairgrounds, please visit www.AlamedaCountyFair.com or call 925-426-7600.

About ExtremeTix
ExtremeTix is a leading provider of innovative ticketing solutions, secure scanning infrastructure and fraud prevention tools. Additionally, ExtremeTix supports clients with intuitive event creation and management dashboards and a full suite of social media and interactive engagement features. Based in Houston, the company has branch offices in New York, Tampa, Grand Rapids, Cincinnati and St. Louis, and services clients across the US and Canada. For more information on the county and state fair ticketing experts at ExtremeTix, visit www.extremetix.com.

For additional information, please contact:

ExtremeTix: Deven Nongbri, dnongbri@extremetix.com; 800-370-2364, x323
Alameda Country Fair: April Mitchell, april@alamedacountyfair.com; 925-426-7565

SOURCE ExtremeTix