PARIS and NEW YORK, Sept. 9, 2011 /PRNewswire/ -- eYeka, the co-creation community with nearly 200,000 users globally, has been cited as a leader in the co-creation market by independent research firm Forrester Research, Inc. in their September 2011 report "The Forrester Wave™: Co-Creation Contest Vendors, Q3 2011."
According to the report, eYeka "sits atop the leaderboard" and is considered "well positioned for future growth." eYeka was also cited as "...the leader in terms of customization," and it was noted that eYeka's "strong professional services help clients get the most out of their projects..."
"We are proud to have a trusted third-party research firm vindicate our hard-work over the past years building the best possible product for our clients," said eYeka CEO Francois Petavy. "More than anything else, we believe that this report is a significant milestone in recognizing the importance of co-creation in the innovation process."
The first of its kind by Forrester Research, Inc., the report assess the state of the co-creation market. It provides a comparison of leading vendors as measured against 34-criteria divided into the categories of current offering, strategy, and market presence. eYeka received top-ranking in each overall group.
Co-Creation is defined as cited by Doug Williams of Forrester Research, Inc. in his July 2010 blog post, Social Co-Creation: 9 Benefits And 6 Challenges For Using Social Technologies To Improve Your Products, as "the act of involving consumers directly, and in some cases repeatedly, in the product creation or innovation process." eYeka was one of the earliest companies to adopt this approach and has the largest global community with nearly 200,000 engaged co-creators.
*The Forrester Wave™: Co-Creation Contest Vendors, Q3 2011, Forrester Research, Inc., September 7, 2011.
eYeka is the global market leader in online co-creation. eYeka leverages a community of nearly 200,000 creative consumers that helps companies generate creative insights, unlock innovation opportunities and drive consumer engagement at global level in a matter of weeks and within a confidential, IP protected environment. eYeka serves more than 100 leading brands such as P&G, l'Oreal, Coca-Cola, Unilever, Danone or Microsoft and is present in France, Singapore, UK, USA, and China. For more information: http://en.eyeka.net.