Eyeview and WideOrbit Partner on Programmatic TV Ad Buying
Inventory from local broadcasters using WideOrbit's WO Programmatic TV now available through Eyeview's video ad platform; partnership enables ROI optimization of cross-screen campaigns
NEW YORK, Oct. 15, 2015 /PRNewswire/ -- Eyeview, the video advertising platform that delivers results, today announced a strategic partnership with WideOrbit Inc., the leading provider of advertising management software for media companies, to enable programmatic TV ad buying through the Eyeview platform. Eyeview clients can use the platform to purchase TV advertising from local broadcast stations through WideOrbit's WO Programmatic TV, maximize impressions and track conversions.
Marketers using the Eyeview platform will be able to purchase TV advertising from stations that reach 115 United States media markets, including 18 of the top 25 (as defined by Nielsen Designated Market Areas®) and 59 percent of US households. In addition to making programmatic offers for local broadcast inventory, brands and agencies will be able to measure and optimize campaign performance through the Eyeview platform.
"Television audiences remain a tremendous revenue opportunity, with adults of all ages spending more time with TV than any other platform. It continues to be the unchallenged best source of premium video content and audience engagement," said Oren Harnevo, CEO and Co-Founder of Eyeview. "With WideOrbit, Eyeview's programmatic offering is the next iteration of TV advertising, allowing advertisers to move beyond brand awareness to target audiences with personalized video content at scale. Our technology combined with WideOrbit's reach will be very attractive to advertisers because it brings ROI and performance measurement to their TV campaigns."
"Companies like Eyeview and WideOrbit are paving the way for agencies and brands to get greater ROI from their television buys," said Bill Harvey, media research pioneer and Co-Founder of Next Century Media and New Electronic Media Science. "By applying best practices from digital advertising, marketers can optimize television ad buys and assure they reach more of the right people with the right message."
"We are delighted to collaborate with Eyeview to offer their clients access to programmatic TV ad buying," said Ian Ferreira, SVP Programmatic TV at WideOrbit. "This partnership will enables marketers using the Eyeview platform to make smart, data-driven decisions for reaching and activating valuable TV audiences across the United States."
Eyeview's programmatic TV solution enables successful performance and ROI in the TV world through relevant messaging, targeting and measurement. Advantages of Eyeview's programmatic TV solution include automated, efficient, impression-based buying while supporting campaign frequency goals; and algorithm-centric smart data sources to enable more precise targeting.
To learn more about Eyeview's performance TV solution and other offering, please visit www.eyeviewdigital.com.
About Eyeview
Eyeview is a video advertising technology company and the market leader in providing brands with ROI on their video advertising spend. Eyeview's VideoIQ® platform infuses consumer, brand and retail data into a results-driven decisioning engine to programmatically deliver 1-to-1 personalized video. VideoIQ provides best-in-class access to highly viewable and guaranteed fraud-free inventory across television, desktop, tablet and mobile. Eyeview's platform can be provided as a managed service by Eyeview's team of analysts, video producers, and campaign experts or through a self-service interface.
Headquartered in New York City, with offices in L.A., Detroit and Chicago, Eyeview works with hundreds of brands and their agencies across Retail, CPG, Auto and Travel.
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SOURCE Eyeview
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