NEW YORK, March 4, 2015 /PRNewswire/ -- Eyeview, the leading personalized online video advertising platform, today announced that it has hired digital marketing sales veteran Jason Baadsgaard as its Chief Revenue Officer. A results-oriented executive with nearly two decades of experience in advertising technology and digital media, Mr. Baadsgaard will be responsible for overseeing Eyeview's expanding sales team, heading strategic accounts and increasing the company's extensive client roster of leading retail, CPG, travel, and automotive brands.
"Jason knows the personalized ad tech space inside and out," said Tal Riesenfeld, co-founder of Eyeview. "Our company is in a unique position heading into 2015 – video advertising is positioned to drive real results and the demand for personalization is higher than ever for marketers and their audiences. We are very excited to have Jason as a driving force on the team."
Prior to joining Eyeview, Baadsgaard served as senior vice president of sales at Conversant, a personalized digital marketing company, where he was responsible for delivering more than $200 million annual revenue goal from enterprise-level client engagements. He oversaw a 50 person-plus sales organization while building key relationships with many IR 100 retailers. Before Conversant, he held many sales roles across the digital media landscape, including Dotomi, OpenX and Claria, ramping up multiple startups to reach over $100 million in revenue.
"The future is promising for Eyeview, and I'm excited to add my unique perspective and experience to the team," said Baadsgaard. "Eyeview is a visionary when it comes to bringing TV-quality video online as thousands of personalized ads—we're combining the power of video with the effectiveness of personalization, technology and data to actually drive sales."
Baadsgaard joins Eyeview's rapidly growing leadership team, which also recently welcomed Anthony Risicato as Chief Strategy Officer and Amy Dolan as Senior Vice President of People Operations. The company has doubled headcount across its four offices over the past 12 months and saw revenue increase two times year-over-year through the expansion of its dominance in the video advertising realm.
For more information about Eyeview and its executive lineup, please visit www.eyeviewdigital.com.
Eyeview fuses the effectiveness of television branded advertising with the efficiency of digital personalization technologies: enabling brands to maintain effective, efficient and measurable individual consumer relationships.
Our VideoIQ platform provides video advertising solutions that drive measurable performance by combining video personalization technology, individual consumer data, real time media buying and optimization fused with traditional television content.
Brand marketers using Eyeview's vertical-specific solutions are able to go beyond awareness, and tie ad exposure to purchase activities such as product research, lead generation and offline sales.
Eyeview partners with Fortune 500 leaders in Automotive, Retail, CPG, Travel, QSR and Entertainment, including P&G, Land Rover, Lowe's, Marriott and more.
Headquartered in NY, Eyeview has offices in Chicago, Detroit and LA.