TEL AVIV, Israel, Nov. 29, 2018 /PRNewswire/ -- EZbra Advanced Wound Care ltd., developer of a patented disposable and sterile post-surgical breast dressing that provides an advanced solution for the diverse post-op requirements of all breast procedures, announced today its official entry into the US market. The company is making its debut at the Aston Baker Cutting Edge Aesthetic Surgery Symposium, being held in New York, NY November 29 – December 1, 2018.
Every year, more than 13 million breast procedures are performed worldwide, for either medical or aesthetic reasons, and yet, there is no standard of care for post-op breast dressings.
EZbra™ is a proprietary sterile disposable all-in-one advanced breast dressing, offering a state-of-the-art solution to address the challenges that arise following all breast procedures (aesthetic, biopsy, lumpectomy, mastectomy, and reconstruction) - helping surgeons, both US and worldwide, address patient discomfort as well as save time in the operating room. Additionally, the disposable and sterile qualities of EZbra may help decrease the risk of infection during recovery.
"We are proud to bring our product to the US market and to introduce our solution to surgeons and their HCP staff to provide patients with a tailored, sterile and disposable breast dressing option," said Efrat Roman, breast cancer survivor and EZbra CEO. "Our goal is to offer a quality post-operative option, while providing patients with the independence, dignity and self-esteem they deserve during recovery."
Recently, EZbra Advanced Wound Care ltd. has welcomed internationally renowned plastic surgeon Dr. Sherrell J. Aston to the company. Dr. Aston will serve on the EZbra board, providing medical counsel as they work towards achieving their goal of establishing a standard of care for post-operative breast dressings.
"EZbra is a great new innovative post surgical bra that adapts to the anatomy of each individual following their breast procedure," said Dr. Aston. "It was designed by a patient after her mastectomy when she realized there were no personalized and disposable bras available. The availability of a wound care solution that addresses the various needs and challenges associated with all breast procedures represents a significant development for post-op breast recovery."
Earlier this month EZbra successfully raised $3 million in funding as part of their series A round, which will be leveraged for its US commercialization.
EZbra, a women lead company and Femtech industry innovator, aspires to create a uniformly accepted high-quality breast dressing for the more than 13 million breast procedures performed annually. The company's flagship product is an innovative and patented disposable post-surgical breast dressing that provides soft absorbent protection and compression. To date, the company has raised $4.7 million and is headquartered in Tel Aviv.