F-PLUS Whips up an Audio and Video Storm in Beijing, Creating a New Weekend Lifestyle

BEIJING, Sept. 28, 2015 /PRNewswire/ -- F.PLUS, the third-party music program and multimedia entertainment service platform launched by Beijing F.Plus Music & Technology Ltd., a fully-owned subsidiary of Beijing Winet Media Ltd., held a grand launch ceremony in Beijing on September 21st.

Chairman of Beijing Orient Star Cultural Technology Service Co., Ltd and Chinese television director and producer Gao Xixi (representing the shareholders of Beijing Winet Media Ltd.), and Taiwan's largest music entertainment firm Seed Music Limited (and the first company to form an alliance with F.PLUS) attended the ceremony. Beijing Winet Media Ltd.'s president Wang Jingli, along with nearly 500 guests and journalists, also attended the cross-community event. An announcement made at the event said that the F.PLUS 52 mini concerts series would be held across China. A live Mini Concert was held during the event, giving the attendees a taste of the audio and visual experience that F.PLUS can deliver.

The revolutionary audio and video feat combines a large screen, fashion and music, much like a live music-themed movie, creating a novel cross-community experience. Five acts, Michael Zhen, Victor Wong, Miserable Faith, Xu Hanguang and Zhu Jingxi, delivered a stunning musical feast.

Michael Zhen, Victor Wong and Miserable Faith delivered powerful live performances, while the music-themed movie provided an unmatched stereophonic audio and visual experience

The event went miles beyond the tried and true, spending 5 million yuan to deploy a massively large screen at the site and arranging for the five acts to give live "music movie" performances onsite. The 50-minute performance featured an unprecedented "One Take" music, dance and costume extravaganza, placing the launch event in the same league with the opening ceremony of the Golden Melody Awards. The arena, provided by F.PLUS, three "Free Fire Fun" stages and the five acts, each with their own distinctive style, displayed a stunning live performance.

A similar one hour event has already been scheduled to take place weekly for the next several months. Michael Zhen, Victor Wong, Miserable Faith, Zhu Jingxi and Xu Hanguang each had their moment on stage, each giving a rousing and unique rendition of many popular tunes: Miserable Faith opened the performance, Zhu Jingxi came next with the act's brand of psychedelic electronic music. Victor Wong and Xu Hanguang surprised the audience when they came on the stage, moving the audience with their warm voices, followed by rock musician Michael Zhen who made his finale debut, bringing the event to its climax with his strong sense of rhythm. The five different musical genres were all hugely enjoyed by the audience who clapped wildly and enthusiastically at the conclusion of each set.

Tickets for the first 12 mini concerts are on sale

F.PLUS will serve as the venue for F.PLUS 52 mini concert, scheduled weekly over the course of the coming year, based on the concept of creating a cross-border music festival where a wide variety of music genres and styles can each be given a voice, with the aim of developing a music ecosystem that is open to all musical genres and styles and where the borders that separate countries and regions no longer exist. The initiative will run concurrently with the "Singing with Music Stars" artist development program, further expanding opportunities for budding musicians, no matter where they may reside. Beijing Winet  Media Ltd.'s president Wang Jingli commented, F.PLUS's mission is to build an Internet fans-driven economy by fully leveraging the online-to-offline business model and to create a first-tier comprehensive service platform in China combining the Internet with music and technologies through the use of high-tech applications and financial tools.

F.PLUS, with the participation of musicians representing a wide range of genres, including pop, folk, rock, electronic and jazz, is designed to deliver a new and fabulous music experience to the audience. The strong roster of acts that will perform during the first 12 Mini Concerts was unveiled on the launch day of the platform. Participating acts include David Tao, Huang Yida, Victor Wong, Michael Zhen, Miserable Faith, Kuo Yo Luan, Allen Su, Crowd Lu, Song Dongye, Vincy Chan, Huang Yali, Tracy Wang, Sharon Kwan, Koala Lau and Kurukawa. F.PLUS promises to deliver the best live concert package, providing an unforgettable music experience for fans who want to make the attendance of a music event a part of their weekend plans.

Bringing together extraordinary musicians to create an exquisite and luxurious music experience

With a focus on providing a unique music experience by creating an event that will be truly different from what has become formulaic in terms of live concerts, F.PLUS is expected to become a new and groundbreaking entertainment model that meets the increasingly diversified and personalized music requirements of today's music listeners. Soloists and group across a wide range of music genres will work together with a top-quality international production team to deliver unmatched live performances. As the producer of the first 12 mini concerts, Seed Music, a firm known for its insistence on delivering quality as part of everything that it does, plans to focus on the developing the purest of sound in order to assure the most ultimate music experience for every attendee and fan. Wu Feng, CEO and President of Seed Music and senior producer of F.PLUS 52 mini concert, said, "F.PLUS 52 mini concerts, an open music party with no geographical restrictions and no limitations on music genres, is aimed at realizing the full potential of the diversified music community and providing a real and moving music experience, making every attendee who is open-minded and enjoys life into an aficionado who embraces music is all its many splendors."

F-Plus pioneers a new interactive music experience and plans to hold private parties for zero-distance communication with idols

F-PLUS 's new and original user experience model provides music fans with an all-encompassing interactive experience online and offline. Bejing Winet Media LTD president Wang jingli explained that F PLUS 52 mini concert live show combined with interactive technologies, including 2D, 3D, immersion, WiFi hotspots, a 360-degree panoramic live broadcast as well as glass-free 3D and smart wearable devices, will come together to offer the most powerful visual and audio experience. The online live broadcast on Kugou.com bridges the online and real worlds, bringing a never before experience into the living room of music fans around the world. More information about the F.PLUS brand can be accessed in real time by visiting Meipai.com, Douban.com or 52yuwan.com. Spontaneous interactive events are expected to take place during the 12 shows. With the combination of F.Plus's originality and advanced technologies, you can listen to music when you are shopping, travelling or just taking a break from a busy routine, by turning on your phone, getting online through any WiFi hotspot and then going directly to the live broadcast page to enjoy a free F.PLUS live show, and your passion for hearing a great piece of music can be fulfilled, anytime and anywhere. After each show, F.PLUS's DJs and newly signed acts will extend the energy and thrill of the live music shows to the After Party, an event that is sure to bring excitement to your weekend. F.PLUS plans to hold private parties from time to time and offer audiences an opportunity for up close communication with their idols. The all-new customized VIP experience is sure to meet all of your expectations.

Sales of tickets for F.PLUS 52 Mini Concerts are expected to be brisk; F-PLUS invites you to enjoy music

At the end of the press conference, Gao Xixi, Wang Jingli and Wu Feng lit up the neon lights of Baby F.PLUS with a music mix. Online plays of F-PLUS have already experienced a surge on the live broadcast platform Kugou.com. Tickets for F-PLUS 52 mini concerts have gone on sale at Wepiao.com. Attendees of the press conference said, "What we saw and experienced at the conference went way beyond what we could have possibly imagined" and added that they planned to rush home and buy tickets. Expectations are running high for a major response to F-PLUS.

The press conference announcing the launch of "F-PLUS" is not only a product launch event, but also represents a new transformation across the music ecosystem. The creative combination of music, technology and finance demonstrates the beginning of a new era for the entertainment sector.

F-PLUS is expected to permeate into the daily lives of each and every person who enjoys music and become the model of a new generation of entertainment. 

Media contact:

Catherine Hao
SEED MUSIC
Marketing Dept.
Tel: +86-10-6556-8635
E-mail: [email protected]

Photo - http://photos.prnewswire.com/prnh/20150924/270350

SOURCE Seed Music