CLEVELAND, Aug. 30, 2016 /PRNewswire/ -- Faber-Castell® USA is ready to 'Paint the Town Red' with the addition of 24 new products under the Premium Children's Art Products brand, which just debuted at participating Michaels stores on August 26.
Known for high-quality art materials, the Faber-Castell Premium Children's Art Products allow young artists to experience the inspiration of color and technique. In honor of this expansion, Faber-Castell is asking shoppers to wear red and snap a photo in front of their products in-store. Fans who upload their photos on to the Premium Children's Art Facebook page are automatically entered to win a Gift Basket of Faber-Castell products, including the Young Artist Learn to Paint Set and Metallic Colored Eco Pencils, a prize valued at over $200.
"We are thrilled to bring more options to young artists, particularly around the Back to School season," said Idalia Farrajota, SVP of Merchandising and Brand. "Faber-Castell's collection of products truly embody the importance of quality, and enable anyone to make something uniquely theirs."
New products available include:
- Do Art Word Art: Where children can give the alphabet some flair by embellishing letters and words in fun ways. $15
- Do Art Travel Easel: A portable art studio that includes crayons, colored ecopencils, markers, chalk, and sketch pad; ideal for holiday travel. $35
- Color By Number Emoji Pop Art: Color in funny Emoji faces with 5 DuoTip Washable Markers. $10
To find a participating retailer near you, visit http://www.michaels.com/store-locator
Faber-Castell® USA is headquartered in Cleveland, Ohio and is part of the global network of Faber-Castell companies in countries such as Australia, Brazil and Malaysia. Faber-Castell was founded more than 250 years ago as a pencil manufacturer and today is known for its high-quality, professional art supplies and fine writing instruments and accessories. Faber-Castell is the leading provider of best quality creative experiences for a lifetime. Faber-Castell Children's brands include Creativity for Kids® (CreativityforKids.com) and Faber-Castell Premium Children's Art Products (GreatArtStartsHere.com). For more information about Faber-Castell USA, go to FaberCastell.com.
About The Michaels Companies, Inc.
The Michaels Companies, Inc. is North America's largest specialty provider of arts, crafts, framing, floral, wall décor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. As of April 30, 2016, the Company owned and operated 1,352 stores in 49 states and Canada under the brands Michaels, Aaron Brothers, and Pat Catan's. The Michaels Companies, Inc., also owns Artistree, a manufacturer of high quality custom and specialty framing merchandise, and Darice, a premier wholesale distributor in the gift and decor industry. The Michaels Companies, Inc. produces a number of exclusive private brands including Recollections®, Studio Decor™, Bead Landing®, Creatology®, Ashland®, Celebrate It®, Art Minds®, Artist's Loft®, Craft Smart®, Loops & Threads®, Make Market®, Foamies®, LockerLookz®, and Sticky Sticks®. Learn more about Michaels at www.michaels.com
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