Face Forward® Aesthetics Expands Facial Services with DiamondGlow®, Unveils Brand Refresh

Columbus-based medical aesthetics practice builds on clinical investment, provider education and continued growth following its 2024 ownership transition

COLUMBUS, Ohio, Oct. 1, 2026 /PRNewswire/ -- Face Forward® Aesthetics, a multi-location medical aesthetics practice serving Ohio, Pennsylvania and Nevada, today announced an expansion of its facial services alongside a refreshed brand and website, reflecting the practice's continued growth and investment in provider-led aesthetic care.

Key Developments

• Expanded facial services: Five additional DiamondGlow® devices are now in place, broadening Face Forward®'s facial offerings and creating new opportunities for licensed aestheticians.
• Clinical education: Nurse practitioners complete 80+ hours of internal onboarding and clinical training before treating guests independently.
• Brand evolution: A refreshed brand and website reflect continued investment in approachable, provider-led aesthetic care following Face Forward®'s 2024 ownership transition.

Expanded Facial Services and Aesthetician Opportunities

The DiamondGlow® expansion broadens access to facial services across Face Forward® while creating new roles for licensed aestheticians. The expanded facial menu gives providers more options when developing individualized plans, with each guest's skin-care needs considered as part of the overall aesthetic plan rather than as a separate service.

The expansion complements Face Forward®'s existing injectable, laser and skin-rejuvenation services and builds on technology investments made across the practice over the past two years.

"Two years ago we decided that treating the face well meant treating skin quality, not just structure and volume. We put the laser platforms in first and gave our providers the time to become experts with them. DiamondGlow® is the last piece. What it means for a guest is that the plan they leave with covers their whole face - and every part of it happens here, with the provider they already trust," said Brian Burke, Chief Executive Officer of Face Forward® Aesthetics.

Clinical Excellence as the Differentiator

Face Forward®'s model is provider-led. Nurse practitioners own the full appointment - consultation, education, treatment planning and care - so guests see the same provider throughout their treatment journey rather than being handed between staff.

The practice's 80+ hour internal onboarding and clinical training covers foundational and advanced aesthetic techniques and is followed by ongoing education with certified industry trainers. The approach supports continued clinical development while giving providers the experience to make individualized recommendations based on each guest's needs and goals.

"A guest doesn't need to arrive knowing which treatment to ask for. Our job is to listen, explain the options and help her understand what may be a good fit - including when a treatment isn't appropriate. Having the full range of technology in our own clinics means the honest answer is more often one we can actually deliver," said Rebecca Palmer, Nurse Practitioner, Avon and Strongsville.

Refreshed Brand Centers on Approachable Aesthetics

The refreshed identity and website reflect Face Forward®'s focus on making aesthetics more approachable, emphasizing listening to guests and offering honest guidance, with treatment plans designed to enhance natural features. Service information, provider profiles and clinic details help guests prepare for their visits.

The refresh builds on investments made since Face Forward®'s November 2024 ownership transition and reflects the broader evolution of the practice across services, technology and clinical education.

"Approachable aesthetics means guests feel comfortable asking questions and confident about their choices. We're pairing that openness with a white-glove experience, so that as we grow, each guest still feels known and cared for," said Ashley Duckworth-Ponce, Chief Operating Officer of Face Forward® Aesthetics.

Current Face Forward® Locations

Founded in Westerville, Ohio, in 2018, Face Forward® is headquartered at its Grandview clinic in the Columbus area. Its current locations are:

• Ohio: Avon, Beavercreek, Grandview, Kenwood, Strongsville and Westerville
• Pennsylvania: Wexford
• Nevada: Henderson

About Face Forward® Aesthetics

Founded in 2018, Face Forward® Aesthetics is a multi-location medical aesthetics practice headquartered in the Columbus area, with clinics in Ohio, Pennsylvania and Nevada. The practice offers injectable treatments, advanced laser and skin-rejuvenation services and facials, with an emphasis on provider-led care, individualized treatment plans and an approachable guest experience.

For more information, visit faceforwardaesthetics.com. Follow Face Forward on Instagram, Facebook and LinkedIn.

MEDIA CONTACT
Laura Cassady, Vice President of Marketing
Face Forward® Aesthetics
[email protected]

SOURCE Face Forward Aesthetics