BROOKLYN, N.Y., Feb. 29, 2016 /PRNewswire/ -- According to RealSelf, an online resource that offers reviews, shares photos and physician Q&A focused on plastic surgery, a 2015 survey of 527 website visitors used a very simple question: "Has social media influenced you to consider or choose to have a cosmetic procedure?" Almost 50% confirmed that their decision to get cosmetic surgery was influenced by social media sites like Facebook and Instagram, where selfies are everywhere. People being influenced by other people should be no surprise. After all, that's how we learn social norms as we grow from children into adults.
Chris Sewell, creative director & chief strategist at Chris Sewell Digital Media, located in Brooklyn, NY, says: "Because social media is now spawning plastic surgery patients because of selfies, Google Adwords has become a major player in helping people find a cosmetic surgeon." The challenge for surgeons is how to tap into Google's growing pool of patient-searchers. Search Engine Optimization or SEO is one answer, but Mr. Chris decided to create a 7-minute video called, "Google Adwords PPC Training For Cosmetic Surgeons" to help surgeons locate new patients online using the Google Adword's advertising platform. You can watch the entire video for free on YouTube at https://www.youtube.com/watch?v=elfchetNKA0.
The influence that social media has on our lives isn't likely to change any time soon. Physicians that practice cosmetic surgery would be advised to either learn how to advertise online or find a consultant who can manage the process for them. Patients rarely use the Yellow Pages book to find a surgeon when they can easily hop from Instagram or Facebook and go to Google to find the nearest plastic surgeon. As more people get surgery to improve their look, these procedures may become as mainstream as getting a haircut.
When viewing Mr. Sewell's video on YouTube, be sure to subscribe to his firm's YouTube Channel at https://www.youtube.com/c/ChrisSewellDigitalMediaNY to be notified of new videos he produces. You can also visit the firm's website at http://ChrisSewellDigitalMedia.NYC to learn more about their online advertising consulting services for cosmetic surgeons.
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SOURCE Chris Sewell Digital Media