Facebook's Shields to Keynote at MIPCOM

PARIS, July 9 /PRNewswire/ -- MIPCOM announces today the first keynote address to be delivered by Joanna Shields, VP EMEA of Facebook. The 26th MIPCOM entertainment content market will take place in Cannes from 4-8 October, 2010.

Joanna Shields will share her thoughts on how social media interacts with the entertainment business, while illustrating the business models for content on Facebook and revealing the plans for driving a deeper engagement in the context of intersection of TV and social entertainment.

The keynote will be a key focal point of the MIPCOM 2010 conference programme entitled "Redefining the Entertainment Experience" featuring a programme of forward-thinking and business-inspiring conferences and matchmaking events.

Laurine Garaude, Television Division Director at Reed MIDEM, said: "Today social media influences how content is both created and distributed and we are delighted to welcome an industry pioneer such as Joanna Shields to share her vision insights into the future of social entertainment."

"Facebook is partnering with leading broadcasters and top show brands to integrate the social graph with live programming to create relevant and personally engaging experiences: the TV industry needs to take advantage of our platform for both reaching mass audiences and hyper-targeted viewers. It's an unprecedented opportunity to change the way brands interact with the public," said Joanna Shields. "With real-time conversations, direct responses and customer engagement, we are already seeing a glimpse of future things to come." 

Joanna is Vice President of Europe, the Middle East and Africa at Facebook. Prior to Facebook, she was Chief Executive of Bebo where she built the company from a start up into one of Europe's leading social networks and spearheaded its successful acquisition by AOL, Time Warner for $850M in March 2008. After the acquisition she served as President of AOL's social and communications division. Prior to Bebo, she was Managing Director, Syndication and Partnerships for Google Europe, Russia, Middle East & Africa.

Her career started in 1987 in Silicon Valley and for more than two decades, her focus has been on creating, managing and scaling international technology businesses, maximising shareholder value and leading start up companies to successful exits.  During her career she also served Vice President, International at RealNetworks, CEO of Veon (acquired by Philips Electronics in 1999) and VP of Global Sales for Electronics for Imaging (EFI).

ABOUT REED MIDEM

Reed Exhibitions is the world's leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including:

Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2009, Reed Elsevier made an adjusted profit before taxation of 1,279 million pounds Sterling on turnover of 6,071 million pounds.

For further information about Reed MIDEM visit www.reedmidem.com.

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SOURCE Reed MIDEM