FADER Media Announces The FADER FORT by FIAT in Austin, TX March 16-19, 2011

NEW YORK, Jan. 26, 2011 /PRNewswire/ -- FADER Media is returning to Austin, TX to celebrate its ten-year anniversary of curating a four-day event that continues to provide a unique environment for music fans of all genres to come together and discover today's most innovative emerging artists. The FADER FORT by FIAT will run from March 16th - March 19th and will once again prove why it is the ultimate go-to location in Austin for fans to discover new music.

"The FIAT brand is excited to be part of The FADER FORT this year," says Laura Soave, Head of FIAT Brand North America. "FIAT is an expressive brand that promotes and cultivates creativity and discovery. For this reason, it is a perfect opportunity for us to collaborate with FADER as we both share a creative mindset and the goal to celebrate self expression through a wide array of platforms."

Over the past decade, The Fort has established itself as a primary stomping ground for many then-unknowns such as M.I.A., Florence and the Machine, Feist, Cold War Kids, Kid Cudi, The Black Keys and Best Coast. While the focus has always been emerging artists, The Fort has also showcased a laundry list of blue-blood artists that have performed including Kanye West, Lou Reed, My Morning Jacket, Amy Winehouse, Moby, Nas, Damian Marley and N.E.R.D. among others. 

"The Fort is dedicated to creating a venue for fans to discover new and emerging artists," says Andy Cohn, Executive Vice President and Group Publisher of FADER Media, Inc. "With each year, we expand our reach and want to expose an even wider range of talent from all sorts of degrees -- art, music, fashion and more. This year for our tenth anniversary, we are taking The Fort to another level in this new partnership with FIAT, a like-minded brand with passionate self expression and a strong eagerness for the new at its very core."

In addition to celebrating ten years, 2011 marks some exciting changes for the four-day event. The FADER FORT by FIAT will continue to provide wider exposure for new musicians, while at the same time incorporating a new level of art, culture and expression into the venue itself. This year, The FADER FORT by FIAT finds Pepsi, Converse, and Budweiser all returning to Austin, TX, and will be also be welcoming MySpace, Rdio, Guitar Center and TDK into the fold. The FADER FORT by FIAT will be working alongside MySpace, the social entertainment destination platform, to stream the entire four days of performances live at www.myspace.com/music. Fans can return following the festival's end to view all acts' sets, which will live on the site's archives.

About FADER Media

FADER Media consists of credible music and lifestyle-focused properties that speak to a combined audience of 1,800,000 influential young adults and generates over 3,000,000 impressions monthly. Founded by Rob Stone and Jon Cohen, and led by EVP and Group Publisher Andy Cohn, FADER Media includes The FADER, TheFADER.com, FADER Films, FADER Label, 1200squad.com, XLR8R magazine, XLR8R.com, EastVillageRadio.com, Insound.com, The Cornerstone Mixtape, and The Cornerstone Player.

About FIAT

The FIAT brand stands for discovery through self expression. It encourages people to take charge of their lives, be confident and celebrate the small things with infectious excitement. The FIAT brand is now sold in over 80 countries and is winning the hearts of passionate drivers, motor journalists and judges alike.  Earning 60 international awards, including 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010, the 2011 Fiat 500 is truly a vehicle of change -- and it is now in America.  With Italian styling, timeless functionality, efficient design and innovative technology, the FIAT 500 or Cinquecento is a small car that lives big.

SOURCE FADER Media