fairlife Gives Aspiring Six-Year-Old Quarterback All the Milk "His Little Belly Can Hold"

CHICAGO, Aug. 19, 2015 /PRNewswire/ -- fairlife® ultra-filtered milk has awarded a lifetime supply of fairlife to six-year-old Ann Arbor, Mich., resident Brady Carpenter, thanks to the precocious question he posed to a head college football coach at an August 6th press conference.  To the coach, Brady asked, "How much milk do I have to drink to be big enough to be quarterback?" The response? "As much as your little belly can hold."

Delighted with Brady's question, fairlife has provided him with a lifetime supply of fairlife ultra-filtered milk to fuel his journey of becoming a quarterback. "Or whatever it is he wants to become…" added Steve Jones, CEO of fairlife, LLC. "Brady is a perfect example of a smart kid who seems to have some pretty serious dedications and convictions. We respect that and think that he deserves all the milk he can drink so he can follow the coach's advice."

fairlife ultra-filtered milk is cold-filtered for 50 percent more protein, 30 percent more calcium and half the sugar than typically found in milk[i] -- a result of its patented cold-filtration -- without adding any protein or calcium powders. fairlife uses the high quality milk provided by a co-op of American dairy families who lead the industry in their commitments to milk quality, humane animal care and environmental sustainability.

In addition to receiving a lifetime supply of fairlife ultra-filtered milk, Brady received a personal tour of fairlife's flagship dairy farm in Fair Oaks, Ind.

"We love how Brady's question shook up the standard coach press conference, just like fairlife is shaking up consumers' expectations of milk," said Jones. "We're filtering real milk to provide extra nutrition to families - and future quarterbacks – while still being wholesome and delicious."

"We never imagined the positive response we'd get from the public and press to Brady's question," said Jason Carpenter, Brady's father. "He's a great kid and we're thankful to fairlife for helping Brady pursue his quarterback dreams."

For more information on fairlife, visit http://fairlife.com.

About fairlife, LLC

fairlife, LLC is a health and wellness dairy company that produces and markets premium-quality, value-added nutrition products that start with the best milk from independent American family farmers committed to humane animal care and sustainable and traceable agriculture. fairlife, LLC's patented cold filtration process filters natural milk to increase protein and minerals and decrease lactose and sugar. The company owns and operates its own state-of-the-art plant in Michigan. fairlife, LLC, also produces Core Power, a great-tasting high protein drink created for fitness enthusiasts and on-the-go protein seekers, and YUP!, a delicious line of flavored milks that is being test launched on the East Coast in 2015.

[i] 1 One 8-ounce serving of fairlife fat free, whole or reduced fat has 13g protein, 40% DV calcium, and 6g sugar. One 8-ounce serving of fairlife chocolate has 13g protein, 40% DV calcium, and 12g sugar (1/2 the sugar of ordinary chocolate milk).

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SOURCE fairlife