Fairtrade America Partners With Six Certified Brands To Honor The Moms Going Above And Beyond This Year

WASHINGTON, April 8, 2020 /PRNewswire/ -- Fairtrade America is the U.S. member organization of Fairtrade International, an independent, third party certification that betters the lives of farmers and workers in developing countries. Today, the U.S. organization announced it has partnered with six Fairtrade certified brands to honor the moms who have gone above and beyond in the past couple of months, balancing their own stress and anxiety with the need to continue working, become teachers to their children and keep their families safe. More so than ever, moms (and all parents) deserve to be recognized this year as the unsung heroes keeping it together for their families. This Mother's Day, Fairtrade America and Lily's Sweets, Organic India, Ethical Bean Coffee, Nielsen-Massey Vanillas, Love Crunch and Looma Home, all Fairtrade certified brands, will honor moms with a Meaningful Mother's Day giveaway through which three lucky winners will win a prize package of Fairtrade certified goods.

Fairtrade America works with nearly 100 U.S. and internationally based brands, and the Fairtrade Mark appears on more than 30,000 products globally. This Mother's Day, Fairtrade America and six ethical brands will host a giveaway on Instagram that will celebrate the benefits of Fairtrade certified products, and provide three winners the opportunity to win a Meaningful Mother's Day prize package filled with items perfect for showing well-deserved appreciation to mom, including:

• Love Crunch Espresso Vanilla Cream - With bold notes of espresso, rich black cocoa and creamy white chocolate chunks, Love Crunch Espresso Vanilla Cream granola will be your new favorite way to start your day or to satisfy your mid-afternoon snack cravings. The flavor is inspired by the A­ffogato—a simple yet sophisticated dessert of vanilla gelato drowned in a shot of espresso. Made with certified Organic, Fairtrade and Non-GMO ingredients, you'll surely fall in love with this unexpectedly delightful granola!
• Ethical Bean's Lush – If this roast was any richer, you'd ask it for a loan. A heavy cup with fruit and earth notes, sourced seasonally to make sure you get the freshest beans possible. Bonus: every bag has a unique QR code on the back, so you can trace your coffee from crop to cup and find out exactly what Fairtrade co-op(s) grew your beans. 100% traceable. 100% Organic. 100% Fairtrade Certified.
• Nielsen-Massey Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract - Nielsen-Massey Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract is made from premium, hand-selected beans cultivated on the Bourbon Island of Madagascar and features only organic and Fairtrade ingredients. The brand's proprietary cold extraction process results in a flavor profile that's full, sweet, creamy and mellow with velvety after-tones. It's the perfect all-purpose vanilla for flavor and consistency in both hot and cold applications.
• Looma Home Signature Organic Sheet Set - Looma's signature sheet sets are expertly crafted to be ultra-cozy and breathable, made with organic and Fairtrade cotton from the valleys of the Himalayas. The fabric's naturally smooth fibers are luxuriously soft, keep cool through the night, and each set directly sponsors girls' education in rural India.
• Lily's Sweets - Proving chocolate can be more than a treat for your taste buds, Lily's Sweets has provided two Fairtrade certified products perfect for mom, including:
• Hazelnut Milk Chocolate Style Bar - A sophisticated pairing of hazelnut and chocolate sure to make every moment sweeter, this no sugar added milk chocolate style bar is botanically sweetened with stevia. Pair with a cup of afternoon coffee or enjoy as a sweet treat as part of your self-care routine. All ingredients are Non-GMO and gluten-free.
• 2-Pack Dark Chocolate Peanut Butter Cups - Perfect to enjoy as an afternoon treat while the kids participate in e-learning, or as a post bedtime treat, these Dark Chocolate Peanut Butter Cups are botanically sweetened with stevia so they have less than 1g of sugar but taste so good you won't even miss the sugar. They are made using Fairtrade certified cocoa, other Non-GMO ingredients and even fit into a vegan diet.
• ORGANIC INDIA - Combining the ancient wisdom of bio-regenerative farming methods with organic agriculture practices, Organic India's farmer partners are restoring the earth's capacity to yield nutritionally-rich organic herbs, all while supporting farmers' livelihoods to create a flourishing global community. ORGANIC INDIA's commitment to True Wellness means contributing to the wellbeing of body, mind, spirit, and planet.
• Tulsi Holy Basil Supplement - Cherished in India as the "Queen of Herbs" Tulsi Holy-Basil promotes a sense of calm well-being. It also supports immunity, the body's natural detoxification process, and helps to lift mood. Formulated with ORGANIC INDIA'S signature blend of Rama, Vana, and Krishna varieties; grown with Fairtrade, organic, regenerative agriculture; and produced in ORGANIC INDIA'S LEED Platinum certified facility.
• Tulsi Green Tea - Revered in India as "The Queen of Herbs," Tulsi (Holy Basil) aids in stress relief, uplifts mood, and supports the immune system and the body's detoxification processes. This invigorating, smooth Fairtrade blend combines ORGANIC INDIA'S signature stress-relieving blend of Rama, Vana, and Krishna Tulsi (Holy Basil), with high grade green tea to provide a natural energy boost with a hint of caffeine.

The Instagram giveaway will kick-off on Sunday, May 3, and will run through 11:59 p.m. ET on Saturday, May 9. The three winners will be announced on Mother's Day, Sunday, May 10. Stay tuned for more details on the Fairtrade America Instagram feed.

Fairtrade America upholds the most rigorous standards for ethical certification to ensure a tangible, positive impact on the livelihood of small-scale farmers and their communities in developing countries. Specifically, Fairtrade certification means farmers and workers are paid at least the Fairtrade Minimum Price – a safety net that ensures farmers are paid a higher price when the global market prices drop – and received Fairtrade Premium, which spreads the benefits of Fairtrade into the community. Today, Fairtrade positively impacts almost 2 million farmers and workers in over 75 countries.

"We're so grateful for the opportunity to honor moms this year with the help of our Fairtrade certified brand partners," said Mary Linnell-Simmons, Fairtrade America's director of marketing and a mom of two. "During these tough and stressful times, we hope we can help moms - and all parents, really - feel appreciated and recognized as our unsung heroes."

About Fairtrade America
Fairtrade America betters the lives of farmers and workers in developing countries by inspiring businesses to implement ethical production practices and assisting shoppers in making informed purchasing decisions. Fairtrade America is the U.S. chapter of Fairtrade International, the original and global leader in fair trade certification with more than 30 years of experience working for fair trading practices in more than 30 countries across the globe. A non-profit 501(c)3 organization, we are the world's largest and most recognized fair trade system—part of a global movement for change.

MEDIA CONTACT:
Elaine Dion
SchroderHaus
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SOURCE Fairtrade America

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