Fairway Shoppers SIXTY Years of age or over are Smarter. 6% Smarter.

WOODLAND PARK, N.J., March 3, 2014 /PRNewswire/ -- It pays to be smart, savvy, a seeker of savings and 60 years of age or over, with Fairway Market's new 6% for Sixty. Through the new program, which is being piloted in the Woodland Park, NJ store before being implemented in other Fairway Market locations, customers 60 years and over will get 6% off their total bill at the register. On Tuesdays and Wednesday, they do so by presenting their free ID card, which can be obtained after filling out an application at the customer service desk in the store.

"With our 6% for SIXTY program, being 60 or over pays you back," said Bill Sanford, Interim Chief Executive Officer of Fairway Market. We're very excited to debut this savings program targeting such an amazing demographic and show our appreciation to the loyal Fairway Market shoppers who are 60 and over. It's on top of the terrific savings we have each week through our Weekly Specials program – so there's even smarter savings for our customers."

On top of that, with your card you will get 10% off every day on any catering orders! With Passover and Easter coming up, take advantage of the savings and get your own ID card.

Applicants will be asked to provide a photo ID that verifies eligibility for the 6% for SIXTY program and once approved they can start saving right away. For more information, please ask at the Woodland Park customer service desk. You can read more online at: fairwaymarket.com/6-for-sixty.

SOURCE Fairway Market