NEW YORK, Jan. 28, 2015 /PRNewswire/ -- With Valentine's Day around the corner, National Retail Federation's 2014 surveys about consumer spending habits have become relevant for retailers. Last year, more than 1 in 4 shoppers planned to buy their Valentine's Day gifts online. A quarter of these online shoppers would buy jewelry, spending an average of $163 – far more than the money spent on any other category, such as candy, flowers, dining etc.
Riding on an improving job market, low gas prices, NRF Dec '14 sales report showed that online holiday sales grew by 6.8% to 102 billion. It is safe to assume that Valentine's Day 2015 will continue this positive trend from the holidays. This spells good news across the retail industry, especially for a top online jewelry company like Allurez.
Allurez is launching a special Valentine's Day special of up to 55% price off, from now until Valentine's Day. The company is not stopping at low pricing to lure in customers. Allurez has also introduced several trendsetting, jewelry collections in the past few months to offering a wider choice to Valentine's Day shoppers.
The company has recently introduced trendy Abstract Design jewelry, which include rings and pendants inspired by modern art. Recognizing the increasing popularity of sterling silver jewelry, Allurez has also widened its collection of diamond jewelry set in sterling silver.
Speaking in anticipation of Allurez's Valentine's Day specials, Allurez CEO, Raphi Mahegerefteh said, "After the holidays, we usually see a second spike in sales in February. About 10% of engagement proposals happen on Valentine's Day. So, we've expanded our collection of mid - price range, preset engagement rings in time for it. Also the budget conscious gifter can take their pick from our newly expanded gemstone jewelry pieces. We now offer about 1000 gemstone jewelry pieces under $300."
With Valentine's Day deals, a new mobile responsive site, newly introduced jewelry collections, and award winning customer service, Allurez is set to consolidate its leading position in the online jewelry market.
Allurez is an Inc. 500, innovative retailer and designer of fine jewelry based in New York City. Allurez is a popular and leading online jewelry company that provides a large selection of designer style and custom jewelry for men and women. Allurez is recognized for its extensive range of trendy and traditional, engagement rings, wedding bands, bracelets, necklaces, pendants, earrings, and watches. Designed using the finest metals, conflict-free diamonds, high grade pearls and gemstones, Allurez offers exceptional quality products for customers seeking the finest jewelry available.
For additional information about any of the Allurez products, please see our website at Allurez.com or call 1.800.554.3509 for details.