MINNEAPOLIS, March 5, 2019 /PRNewswire/ -- Rocky Novak was promoted to chief executive officer of Fallon Worldwide, overseeing the creative agency's Minneapolis and New York offices. Mike Buchner, a 35-year veteran of the agency who served in the CEO role since 2011, was named chairman as of March 1.
"Rocky has a modern marketer's skillset and has earned the trust of both our clients and employees alike while serving as our Managing Director the past several years," said Mike Buchner, chairman of Fallon. "His fearless optimism, proven track record of success and institutional knowledge will all be great assets as he leads Fallon into the future as our new CEO."
As managing director of the Minneapolis office, Novak refocused agency capabilities embedding media, digital and production within its creative infrastructure. His promotion to CEO follows a bevy of new business wins and consistent year-over-year growth for some of the agency's longest standing roster clients.
"I am incredibly honored to lead the next chapter of Fallon's story," said Novak. "Our industry is in an era of drastic change – across consumer behavior, technology and talent. But despite the changing variables, now is the time to be bold and push the boundaries of creativity. At Fallon, we are working with great clients, creating breakthrough work and even having fun in the process."
Novak began working at Fallon in 2002 and brings a cross-functional background in media strategy and planning, digital and social analytics, and agency business leadership. His broad-reaching experience and deep understanding of how to navigate today's marketing instabilities has made Novak an invaluable counselor to clients.
Minneapolis-based Fallon opened an office in New York City two years ago and has since built its client roster across the two cities to include brands like Massage Envy, The Venetian Resort Las Vegas, RITAS, Culligan Water and Hotwire, joining anchor accounts: Arby's, Danone (Silk, STöK and International Delight) and Comedy Central.
To learn more about Fallon, visit https://www.fallon.com/.
Fallon Worldwide is a Minneapolis-based advertising agency that's part of Publicis Communications, the hub of creative agencies within Paris-based Publicis Groupe S.A. Fallon clients include Anheuser-Busch, Arby's, Hotwire, Culligan Water, Danone and Massage Envy. Fallon Worldwide is one of the world's most critically acclaimed creativity companies, delivering breakthrough ideas for some of the world's leading brands. Additional information can be found at www.fallon.com.