New multi-platform network creates partnerships with professional athletes and lifestyle influencers to produce slate of original series and content that spotlights family, wellness and positivity
LOS ANGELES, Dec. 2, 2015 /PRNewswire/ -- Today, the FamiLeague network officially launched on YouTube with the premiere of Jennings Journey, starring NFL Super Bowl Champion Greg Jennings, his wife Nicole and their four children. Jennings Journey is the first original series to debut on FamiLeague. FamiLeague is set to launch a slate of robust, family-focused programming that will provide an intimate look into the lives of professional athletes outside of the game, digital influencers and their families. Episodes one, two and three of Jennings Journey are now live on FamiLeague. http://bit.ly/MeetTeamJennings
Jennings Journey chronicles Greg's NFL season and Nicole's business ventures while the couple is living in two different states and raising their children. A 10-year veteran of the league, Jennings is currently a wide receiver for the Miami Dolphins. Previously, Jennings was a member of the Minnesota Vikings and the Super Bowl winning Green Bay Packers. Season One of Jennings Journey will air Mondays on FamiLeague.
"We hope that viewers have as much fun watching Jennings Journey as we are having filming it," said Greg and Nicole Jennings in a joint statement. "Being able to share our story while connecting with our fans is incredible. What Aimee and her team at FamiLeague are doing to highlight good family-friendly stories in professional sports is both innovative and appreciated."
"One of FamiLeague's goals is to change the narrative around professional athletes by highlighting the positive family values and experiences these dedicated men and women create with their families," said Aimee Helfand, FamiLeague's CEO and founder.
Helfand, who is also known for creating BabyLeague, a trusted digital resource for new parents and families, went on to say that "the scale that YouTube provides combined with the rise of open social and digital platforms gives FamiLeague and these influencers a unique opportunity to create, publish and syndicate their authentic stories."
FamiLeague will continue partnering with professional athletes and influencers to build multi-platform franchises across digital while providing exciting opportunities for existing and future brand partners who want to reach these influencers' highly engaged fan bases. The company is in production on several other shows that will continue to expand its digital reach around existing pillars.
The vision for FamiLeague is to continue to expand the family vertical with sports as the anchor for the company. BabyLeague will continue its rapid growth as a valuable asset within the FamiLeague portfolio.
About FamiLeague – Where Life Is Played
FamiLeague is a leading multi-platform network that brings together a community of global lifestyle influencers, professional athletes and marquee brands to share positive family experiences through original, premium, digital programming. The first FamiLeague series, Jennings Journey, featuring NFL Super Bowl Champion Greg Jennings and family, premiered on FamiLeague's YouTube channel in December 2015. Aimee Helfand is Founder and CEO of FamiLeague. She founded the company to intersect family, sports and positivity via innovative digital content and premium programming. Helfand also founded BabyLeague, a trusted digital resource for new parents and families, and has worked with popular digital influencers and global brands such as Virgin Mobile, Naturepedic, Nexcare and Hallmark, among others. FamiLeague is headquartered in Los Angeles.
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SOURCE FamiLeague
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