Familia Camarena™ Tequila Announces Marketing Sponsorship Deal With Minnesota Vikings

MINNEAPOLIS, Sept. 9, 2011 /PRNewswire/ -- The National Football League's kickoff weekend kicks off a three-year marketing sponsorship deal with Familia Camarena Tequila and the Minnesota Vikings. Terms of the marketing partnership include rights to the Minnesota Vikings logos, as well as in-stadium brand exposure during all Vikings regular season home games.

"The Minnesota Vikings welcome Familia Camarena Tequila to our valued roster of corporate partners," said Steve LaCroix, Vikings Vice President of Sales & Marketing. "As with all of our partners, our commitment is to develop a marketing program that optimizes their brand exposure at Mall of America Field."

"Camarena Tequila's partnership with the Vikings is an integral part of our marketing strategy focused on continued consumer trial and awareness of Camarena Tequila," said Gerard Thoukis, Director of Marketing for Camarena. "We look forward to a great inaugural season with this well-respected organization."  

Less than two years old, Familia Camarena Tequila's professional sports marketing strategy has followed suit with the brand's more than double-digit growth since its inception in 2010. Announcement of Familia Camarena Tequila's partnership with the Vikings coincides with sponsorship agreements with six Major League Baseball clubs, two National Basketball Association teams and three additional National Football League teams this year.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-9398

Tequila, Alcohol 40% by Volume (80 proof) ©2011 Altos Spirits Company, Hayward, CA. All rights reserved.

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Kylie Garrett
Calhoun & Company Communications
(415) 346-2929
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SOURCE Familia Camarena Tequila