Familia Camarena™ Tequila Steps up to the Plate With Groundbreaking Atlanta Braves Partnership

ATLANTA, April 8, 2011 /PRNewswire/ -- In a groundbreaking deal, Familia Camarena Tequila announced designation as a "Proud Partner of the Atlanta Braves" today, hallmarking the 100 percent agave tequila as the first ever spirit to partner with the century-old baseball club.

"Activation of Familia Camarena Tequila's partnership with the Atlanta Braves today, on the eve of the team's return to MLB home action at Turner Field, is a thrilling way to kick off our official launch in Georgia this month," said Gerard Thoukis, Director of Marketing for Camarena. "Known for their loyal fans and progressive, state-of-the-art in-stadium technology and entertainment, the Atlanta Braves are a world-class organization whose partnership opportunities align with our key target consumers and localized marketing approach."

"The beginning of a new season is the perfect time to implement new and innovative improvements to our fans' ballpark experience," said Jim Allen, Atlanta Braves Senior Director of Corporate Sponsorships. "Partnering with new and exciting brands like Familia Camarena Tequila, whose insistence on quality and a positive consumer experience reigns paramount, highlights our continual commitment to providing fans with a memorable and fun time at Turner Field."

Introduced in limited markets in 2010, Familia Camarena Tequila officially launched in Georgia this month and is rapidly expanding distribution across the country. Announcement of Familia Camarena Tequila's partnership with the Braves is commensurate with the announcements of marketing sponsorship agreements between Familia Camarena Tequila and five other high profile Major League Baseball clubs across the league.

About Familia Camarena Tequila

With a legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico's most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com.

About the Atlanta Braves

The Atlanta Braves is Major League Baseball's winningest franchise since 1991.  During that time, Braves teams have earned 14 division championships, five National League pennants, a World Series title and most recently were the 2010 National League Wild Card Champions.  Based in Atlanta since 1966, the Braves franchise is the longest continuously operating franchise in Major League Baseball. Atlanta Braves games are telecast on FS South, SportSouth, and Peachtree TV.  Radio broadcasts can be heard in Atlanta on 680 the Fan, Rock 100 FM, 93.7 FM and regionally on the Atlanta Braves Radio Network.  Follow the Braves at braves.com, facebook.com/braves, and twitter.com/braves.

Editor's note: For sponsorship inquiries, contact Patrick O'Brien, O'Brien Marketing, at 661-295-9398

Tequila, Alcohol 40% by Volume (80 proof) ©2011 Altos Spirits Company, Hayward, CA. All rights reserved.

SOURCE Familia Camarena Tequila